BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American Tobacco Sweden has an exciting opportunity for a Marketing Deployment Manager in Malmö
In this role, you will translate brand plans into effective marketing activations across your assigned channels in Sweden. You will identify and deliver the right initiatives to attract, convert and retain consumers, ensuring consistent and high-quality brand experiences across all touchpoints. You will manage campaigns from planning to execution, working closely with cross-functional teams and external partners to deliver measurable results and contribute to brand growth.
Are you passionate about turning strategy into action and delivering marketing that truly makes an impact? Apply now and be part of a team shaping A Better Tomorrow — because Tomorrow can’t wait.
Your key responsibilities will include:
- Build and own marketing deployment plans across digital and offline channels, aligned with brand and commercial objectives
- Define channel priorities, key performance indicators and activation plans to drive acquisition, conversion and retention
- Lead end-to-end execution of marketing campaigns and ensure high-quality, timely delivery across all touchpoints
- Brief, manage and challenge creative, media and production agencies to deliver impactful and cost-effective activations
- Own channel budgets, including forecasting, spend tracking and financial control
- Drive performance across digital ecosystems such as paid media, social media, influencer marketing and e-commerce platforms
- Partner closely with cross-functional teams to ensure compliant, consistent and efficient execution
- Capture insights and apply campaign learnings to improve future activations and strengthen brand growth
- Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS or Sustainability standards and procedures.
What are we looking for?
- 5+ years of experience in marketing deployment, activation, digital marketing, trade marketing or a similar role
- Proven experience operating in a multi-brand and/or multi-category environment; FMCG experience preferred
- Hands-on experience deploying marketing plans across digital and physical consumer touchpoints
- Strong understanding of consumer needs, behaviours and journeys, and of activation channels and touchpoints
- Proven team management experience, cross-functional leadership and ability to influence wider organization
- Ability to manage multiple projects and campaigns in parallel in a fast-moving environment
- Experience briefing, managing and challenging creative, media and production agencies
- Full professional proficiency in English; Swedish is an advantage
- Beneficial: hands-on experience with paid media, social media, influencer marketing, eCRM and e-commerce platforms
Experience working with media, digital and e-commerce agencies, including briefing, performance follow-up and optimisation
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
In BAT Sweden we strive to create a smokeless reality on a day-to-day basis. If you wonder how we are getting there, please take a look at the OMNI report – a comprehensive study done to analyse the current market trends in tobacco harm reduction.
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
