BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American TobaccoColombia has an exciting opportunity for an Area Manager in Medellin
This role is responsible for driving performance across assigned territories through strategic planning, field supervision, and data-driven decision-making. You’ll oversee sales targets, audit processes, and ensure alignment with brand and market strategies. A key part of the role involves fostering strong client relationships and cultivating a high-performing, motivated sales team.
Your key responsibilities will include:
- Ensuring an efficient, effective, sustainable, and profitable operation in the assigned territories.
- Developing a monthly work plan that includes market accompaniment for each territory, conducting both direct and indirect supervision (80% fieldwork and 20% administrative tasks).
- Generating and tracking daily reports on performance indicators.
- Setting, distributing, and evaluating the monthly objectives for each sales representative according to their territory, and being responsible for verifying and reporting the variable compensation results for your territory each month.
- Conducting monthly audits of commercial management, goods, assets, and inventories in accordance with established guidelines.
- Maintaining a proper flow of information to the Brands and Commercial teams regarding customer, consumer, competitor, and market activities observed during market visits, as well as proposing activities and plans that contribute to the growth of strategic brands.
- Leading your sales team in a healthy, motivating, challenging, and fair environment that fosters a strong sense of belonging and commitment to the company, modelling BAT’s core behaviours.
- Building and maintaining strong commercial relationships with key clients in each territory within your area.
What are we looking for?
- 3 to 4 years of experience in Trade Marketing, Sales, or Brand roles within FMCG companies.
- Experience managing direct reports (not necessarily sales teams).
- Advanced proficiency in Microsoft Office.
- Strong communication, influence, and leadership skills.
- A valid driver’s license with at least 3 years of driving experience.
- Minimum required English level: Intermediate (B1).
- A degree in Business Administration, Marketing, or related fields.
- Experience managing unionized sales personnel is considered a plus.
Country specific benefits
- Monday to Friday work schedule.
- Company vehicle for daily use.
- Annual performance bonus (subject to eligibility).
- Our benefits package varies by country and includes various health plans, work-life balance initiatives, transportation support, and flexible vacation days with additional incentives.
- Your professional growth with us has no limits; it is driven by your aspirations. Join BAT and be part of an environment that encourages internal advancement, where career progression is not just a promise—it’s a reality we’re eager to build together. Seize the opportunity and take charge of your development; your next chapter starts here.
- You’ll have access to online learning platforms and personalized growth programs to nurture your leadership skills.
- We prioritize continuous improvement in a transformative environment, preparing us for constant change.
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award-winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
