BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
British American Tobacco has an exciting opportunity for a Area Sales Manager in Heredia, Costa Rica
Develop and execute a Trade Marketing and Distribution plan within their area that aligns with brand, volume, and profitability objectives for each commercial channel and key account, using budgets and resources in the most effective and efficient way to achieve Trade Marketing and Distribution goals through their Trade and Distribution Representatives.
Your key responsibilities will include:
- Manage and maximize the availability and freshness of BAT’s brand portfolio, ensuring proper implementation of brand strategy and fulfillment of basic services for all clients, while minimizing supply chain costs.
- Oversee the fieldwork of their Representatives during market visits to develop their knowledge and skills through coaching, thereby contributing to greater efficiency, effectiveness, and a positive impact on Key Performance Indicators (KPIs).
- Maximize the sell-out of our brands through various point-of-sale activities that positively influence consumer purchasing habits and position BAT as the benchmark supplier (preferred provider) for all clients in their territory.
- Review and control accounts and assets in their area to ensure that assigned resources are appropriate, properly safeguarded, and used efficiently and effectively.
- Plan and define the factors affecting distribution in their territory to ensure continuous brand availability, product quality, and effective distribution at the lowest cost.
- Update the Business Master File for their area to ensure it contains accurate information about the clients that must be served in their territory.
- Set sales targets for their Representatives based on the potential of each route, with the aim of focusing efforts and actions in the market.
- Conduct market visits alongside their Representatives to develop their knowledge and skills through coaching.
What are we looking for?
- Bachelor’s Degree in a field such as business administration, marketing or similar fields.
- At least 5 years of total working experience (internships, entry-level roles, etc), and at least 2 of these should have been in managerial roles.
- Strong understanding of the Fast-Moving Consumer Goods (FMCG) market.
- Familiarity with distribution channels within the FMCG sector.
- Solid grasp of budget management and financial planning.
- People management skills
- Sales and negotiation expertise
- Proficient in computer systems and various software tools.
- Fluent in English, both written and spoken.
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
