BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American Tobacco Italy has an exciting opportunity for a Data Product Manager in Trieste
Annual Gross Salary Pay Range: 73.256,80 € - 91.571,00 € under 1SQ CLA level
The Data Product Manager sits within the Growth Data & Intelligence team, as part of the wider Global Consumer Experience function.You will be the single point of accountability ensuring our growth function has the reliable, AI-ready data foundations it needs to optimise consumer experiences globally.
This role leads the productization of data assets within the team, responsible for defining, prioritising, and driving the development of internal data products (e.g., dashboards, segmentation tools, predictive models, APIs, self-service analytics interfaces) that empower marketing teams across the globe to make faster, better-informed decisions and optimise channel performance. While Global D&A owns data platform infrastructure and DBS-Digital Business Solutions provides martech tools, this role focuses on building user-centric data products. These products use AI technologies to ensure they deliver measurable value for consumer experience growth.
The Data Product Manager directly shapes how marketing teams across the organisation access and act on data. Through scalable, AI-enhanced data products, this role optimises channel performances and consumer experiences, accelerating time-to-insight and elevating overall digital and commercial performance across the Global Consumer Experience function.
Your key responsibilities will include:
- Define the vision, strategy, and prioritized roadmap for growth data products aligned with consumer experience and channel performance goals.
- Conduct discovery: identify user needs through partner interviews, usage analysis, and benchmarking.
- Prioritize features based on business impact, feasibility, and strategic fit, including AI-powered capabilities.
- Scout and evaluate AI solutions embedded into data products to improve user experience and insight delivery.
- Lead the end-to-end product lifecycle: ideation, requirements, launch, and iteration.
- Write user stories, specifications, and acceptance criteria, including AI-enhanced features; coordinate delivery with Data Intelligence, Platform, D&A, and DBS teams.
- Lead all aspects of UI/UX build for internal tools (e.g., Power BI, conversational BI), ensuring accessibility and self-service.
- Act as primary product owner: present roadmaps, demos, and updates; inspire change management (training, documentation, adoption).
- Collaborate with growth, activation, and agencies to embed products into workflows, and partner with DBS & D&A on martech and platform capabilities for scalability.
- Own product governance, quality, and compliance; lead and mentor team; promote best practices; define KPIs, handle backlog, and drive continuous improvement.
- Define and uphold SLAs, monitoring, and escalation processes to minimize delays and friction in data availability.
- Build strong, trusted partnerships across D&A and DBS to navigate matrixed dependencies and balance growth urgency with enterprise standardization, cost, and compliance constraints.
What are we looking for?
- Minimum 6+ years in product management, including 3+ years in data/analytics products.
- Proven ability to translate product innovation into growth impact in consumer/growth contexts.
- Experience in matrixed organizations with centralized platforms and tooling teams.
- Deep experience in growth environments (e-commerce, subscriptions, digital products) and exposure to martech, enterprise platforms, and AI/ML features.
- Strong people and collaborator leadership, with global exposure.
- Proficiency in frameworks related to product development (discovery, roadmaps, prioritization, agile) and strong user emotional intelligence.
- Proficiency in product tools (Jira, Confluence, Figma, analytics tools like Amplitude/Mixpanel).
- Deep understanding of data products (dashboards, APIs, self-service, AI features) and visualization tools (Power BI).
- Strong grasp of data flows, modelling, APIs, governance, plus basic SQL proficiency.
- Excellent communication skills, able to translate business needs into precise technical requirements and provide clear updates to senior leadership; expertise in growth use cases (segmentation, personalization, funnels), awareness of AI/ML trends and data privacy with a relevant graduate degree.
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
- Benefits:
- Meal Voucher/ Canteen as per location
- Private Pension
- Life & Health Insurance
- Yearly bonus based on the ABS
- Family support policy
- Office perks
- Flexible policy as per agreed Second Level agreement.
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
