
Senior Manager Business Analytics - Consumer Activation
Senior Manager Business Analytics - Consumer Activation
Winston-Salem, Carolina do Norte Candidate-se agoraReynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can’t wait, let’s shape it together!
REYNOLDS AMERICAN has an exciting opportunity for a Senior Manager, Business Analytics – Consumer Activation in Winston-Salem, North Carolina.
In this role, you will build and deliver analysis and performance insights across our portfolio of brands, focusing on the performance of consumer marketing programs and touchpoints including Media, In-Person Activation, Loyalty & Rewards, D2C, Point-of-Sale, and more. You will partner with channel & platform owners to understand intelligence needs & gaps, build and deliver data-driven performance narratives, and provide both reactive and proactive recommendations to maximize the consumer & business impact of our touchpoint activations. Key performance outcomes include consumer reach, engagement rates, purchase / trial / conversion, and retention.
Your key responsibilities will include:
- Business partner with Activation teams to identify key analytical questions to be answered, relaying & briefing in requests to in-house and/or 3rd party analytics teams, and closing the loop by delivering performance insights back to stakeholders
- Deliver & maintain a comprehensive suite of consumer engagement & touchpoint insight dashboards, at varying levels of detail (Working teams to Executive level)
- Run monthly presentation & discussion with Consumer Experience & Activation teams on progress against performance targets, key drivers and insights, and recommendations
- Represent Consumer Experience as the Performance Insights subject matter expert in recurring commercial & leadership forums / meetings
- Share & spread awareness of best practices, major insights, and key wins / learning moments among Consumer Experience and Brand Activation stakeholders
- Work closely with Finance business partners to ensure a clear line of sight to engagement returns on individual investments
- Lead the development & delivery of structured business cases and performance forecasts for activation activities & investment, as needed
What are we looking for?
- Bachelor’s degree required; Experience in regulated industries preferred
- 4+ years consumer/brand marketing experience, preferably in fast-moving consumer goods
- 2+ years experience Digital and/or Database analytics supporting business teams
- Skilled in data storytelling & influencing with analytics
- Effectively builds trust & rapport with stakeholders
- Innovative attitude & approach towards consumer data possibilities, tests cases, and opportunities
- Able to coordinate and manage 3rd party and dotted-line Analytics resources to ensure results delivery
- Effectively manages concurrent project workloads, timelines, and administrative responsibilities
WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP
At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.
- Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets
- Great Place to Work Certified
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in four strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.
Collaboration, diversity and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!
SALARY AND BENEFITS OVERVIEW
Benefit Information
The following is a general summary of the competitive compensation and benefit plans we offer:
- 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
- Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
- Company contributes an additional three percent to 401(k) whether employee participates or not
- Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
- Health Savings Account start-up contribution for employees who elect the high deductible health plan
- Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
- Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents
- Company paid life insurance of 1x annual base pay ($50,000 minimum)
- Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)
- Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance
- Tuition reimbursement and student loan support
- Dependent Scholarship Programs
- Free confidential personal financial counselling service
- On-site health centers and 24/7 fitness centers at certain company locations
- A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
- Health-care concierge service
- Volunteer service opportunities
- Extensive training opportunities
- Company vehicle for eligible employees
- Mobile phone allowance for eligible employees
- Paid Leave:
- Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)
- Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).
- Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)
- Paid Parental Leave + temporary reduced work schedule opportunity
- Funeral Leave
- Short-Term Disability Leave
- Long-Term Disability Leave
- Jury Duty Leave
- Military Leave
- Released Time for Children’s Education
- Community Outreach Leave
- Other paid leave benefits, as required by state or local law
- Your journey with us is not limited by boundaries; it is propelled by your aspirations. Join us at Reynolds American and become a part of an environment that thrives on internal advancement, where your career progression is not just a statement – it is a reality, we are eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You will have access to online learning platforms and personalized growth programs to nurture your leadership skills.
- We prioritize continuous improvement within a transformative environment, preparing for ongoing changes.
Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to employing a diverse workforce and valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!
Reynolds American Inc. and its affiliated companies is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email atTalentAcquisition@RJRT.com.
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