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Consumer Insights Executive

Lahore, Pakistan

Contract Type Permanent
Career Level Experienced Professional
Function Digital Business Solutions
Salary Range Competitive salary
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Why Digital Business Solutions? Overview

Why Digital Business Solutions?

Our team put consumers first delivering on our mission to build A Better Tomorrow™. Our integrated teams focus on commercial value, consumer experience, digital growth and business solutions. We revolutionise BAT for the connected consumer, accelerating the astonishing pace at which we’re already innovating through technology, digital solutions, business processes and services delivery.

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Why BAT?

At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers - It's one of the many reasons we have been named as a Global Top Employer for the eighth consecutive year.

We believe that Leadership shouldn’t be confined to titles. It’s a mindset and through our leading Learning and Development programmes, you’ll continuously develop your skills and experience. With our unwavering support, you’ll work in cross functional teams connecting with industry leaders and expanding your professional network.

Join us at BAT, where purpose meets possibility, and your career story unfolds.

A Better Tomorrow

Building a Smokeless World is no small feat—it’s fueled by the collective efforts of talented individuals, each bringing their unique perspective. This is the most innovative chapter in BAT’s history, and you can help shape it.

Strategy and Purpose Brand and Innovation

Consumer Insights Executive

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

BAT DIGITAL BUSINESS SOLUTIONS PAKISTAN IS LOOKING FOR INSIGHTS EXECUTIVE

JOB TITLE: Insights Executive

FUNCTION: Marketing

SENIORITY: Experienced Professional

LOCATION: Lahore, Pakistan


ROLE POSITIONING AND OBJECTIVES
The Insights Executive will assist in consumer insights and foresight processes by implementing a robust analytics agenda across APMEA West for the FMC category. They will create baseline analytics for routine data updates and monitoring, ensuring project insights are actionable and contribute to the development of robust future strategic SMP/Trade plans.

WHAT YOU WILL BE ACCOUNTABLE FOR

  • Collaborating with DBS and Digital teams to develop and deploy databases, data collection systems, marketing analytics, and other data strategies aimed at optimizing efficiency and enhancing insights quality.
  • Utilizing statistical modeling beyond Excel to synthesize primary and secondary research, offering insights into category and brand performance through robust analytics.
  • Assisting the Insights Manager in setting up research projects for strategic studies, coordinating with internal partners for proposal and questionnaire finalization, obtaining LEX approval, managing agencies, and overseeing recording systems.
  • Compiling reports for management that highlight trends, patterns, and predictions using relevant data.
  • Contributing to the agility of overall insights workstreams by streamlining research processes and ensuring agile outputs meet business needs.
  • Gathering data from primary and secondary sources and aiding in maintaining databases and data systems.
  • Conducting reviews and in-depth analyses of category and brand performance metrics.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

  • Bachelor's or Master's degree in Marketing, Business Administration, or Project Management.
  • At least 2 to 3 years of experience in insights or Marketing Analytics roles within a prominent FMCG company, encompassing analytics and dashboard creation for marketing purposes.
  • Proficiency in handling large datasets and deriving actionable insights.
  • Excellent problem-solving abilities.
  • A flexible and dependable team player committed to advancing the goals of the department and company.

What we offer you?
•    We offer a market leading annual performance bonus (subject to eligibility)
•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
•    Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
•    You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.

Apply Now

Our Values

At BAT, our values show us the way to bring our purpose to life. Serving as our compass, they navigate every aspect of our path towards A Better Tomorrow™ defining how we innovate, grow, and achieve success while setting high standards for individual achievement and collective progress. Rooted in integrity and collaboration, they empower us as pioneers of change in a world that never stands still ensuring we shape BAT's legacy with confidence and purpose.

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  • Truly inclusive
  • Do the right thing
  • Love for our consumer
  • Passion to win
  • Empowered through trust
  • Stronger together
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Take Control of Your Future with BAT

At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers.

We believe that everyone has a place in our organisation. Whether you are seeking mentorship, diversifying your experience through international assignments or embracing innovative work methods, we’re here to propel your career aspirations and unleash your full potential.

We believe in you.
Join us at BAT, where purpose meets possibility, and your career story unfolds.

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“As a dynamic organisation, BAT’s environment encourages us to challenge the status quo, continue to improve, grow and lead change. In DBS, we are now on an exciting journey to optimisation and automation, and I’m proud to be part of the transformation as we build A Better Tomorrow™”

Benefits

At our core, we understand your best work happens when you feel fully supported. Our meticulously
designed reward and benefits package are shaped to acknowledge your contributions and to magnify
your impact. As you grow, so do we.

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Social Wellbeing

Wellbeing is better when it’s shared. Benefits that foster a sense of community and connection among employees. The more time we make to give back and share what it means to live well with the communities around us, the closer we’ll be to them. We encourage positive social interactions inside and outside BAT, enhance collaboration, and create a supportive work environment where employees feel valued and connected.

Emotional Wellbeing

Balancing work and life to help you recharge and stay resilient. Benefits and initiatives that are designed to bolster our employees' mental health. At BAT we're fostering a culture of to help our employees to better manage life’s pressures and build resilience, no matter what life throws your way.

Physical Wellbeing

Good health is the cornerstone that allows everything else in our lives to align. Benefits that support our employees' physical health, expand coverage where needed it and promote healthy lifestyles, reducing stress and boosting overall energy and productivity.

Financial Wellbeing

Peace of mind is priceless, but it shouldn’t cost the earth. Benefits and initiatives designed to assist you in achieving financial stability and security, empowering you to make well informed financial decisions, alleviate financial stress, and enhance your short and long-term prospects.

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