BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
British American TobaccoUK has an exciting opportunity for a Global Social Intern (fix term 12 months) in London
BAT has entered an exciting part of its transformation journey beyond nicotine with a new category Wellness & Stimulation. We have recently launched our first global Wellbeing brand called Ryde: from The Water Street Collective into the Wellness & Stimulation consumer product category. It’s now selling in the US, Canada and Australia. We are therefore creating and launching our first global Wellbeing brand, which is exciting!
Our launch campaign has helped land the brand. We now need to create brand love so we can grow our brand, therefore we need to take our brand creative content to the next level. That is why we want to create entertainment social content (rather than ads) that will be bold, disruptive & will stand out.
As part of the Ryde global brand team within TWSC, the Ryde: Global Social Intern will lead the development of an engaging global brand on Social – building a global social presence for our first and new Wellbeing brand, Ryde:, including the development of the brand social creative content for a unique global wellbeing brand that stands out, across social & influencer platforms.
The Ryde: Global Social Intern will manage our social global account @Drink.Ryde, which is our global handle on Instagram and TikTok. We have set two main objectives by end 2025; increase followership to at least 100,000 followers on our Instagram account / 50,000 followers on our TikTok account and improve engagement rate to 2% minimum.
Your key responsibilities will include
- Leading the Brand Social engagement model for Ryde: by building the global social presence for our first Wellbeing brand (key KPI – followers growth & content engagement growth).
- Landing the brand social focusing on our lead market, the US.
- Leading and inspiring our external influencers you will partner with, to ensure we create content, initiatives that engage our consumers on our Social platforms.
- Ensuring Social marketing activities are in line with TWSC culture and our International Marketing Principles and Social Media guidelines.
- Leading the content ideation and planning of Ryde: social calendar for Instagram and TikTok to land the brand content pillars.
- Managing the influencers / creators from scouting them leveraging influencers / creators specific platforms, briefing them, leading the contract to then guiding them in producing the finished social content.
- Creating brand social content leveraging our brand existing assets and AI design tool to create new ones.
- Leading the posting on Instagram and TikTok via the Sprout platform.
- Leading the brand reacting community management by responding to the different comments on @Drink.Ryde leveraging the brand tone of voice and personality.
- Managing the boosting of the best performing brand social content across our three markets and local media agencies (US, Canada and Australia).
- Leading the performance analysis of the brand social account based on the Sprout report and apply the key learning to the brand social strategy and content calendar.
What are we looking for?
- Experience in social media, influencer/creator are key to this role. Ideally, you have previously managed social media for a brand either in-house or from an agency.
- Creative expertise in both developing content concepts specific for social media and in developing social content leveraging common design software and/or AI design tools.
- Passionate about social media brand building; social media marketing including influencer/creator experience.
- Strong creative ability; strong empathy for others with great interpersonal and influencing skills.
- Possesses effective communication, briefing and presentation skills.
- Strong ability to analyse data and convert into learning and actions.
- Good judgement and strong decision-making ability.
- Proactive, Resilient, flexible, and confident to work in a fast-paced dynamic environment.
- Project management including some practical knowledge of “agile” .
- Graduate degree; certification / diploma(s) across digital/social marketing disciplines.
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.
We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experiencehere.
We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.
