BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American Tobacco Polandhas an exciting opportunity for a Digital Specialist in Warsaw.
The Digital Specialist will support digital team in delivering premium experience for BAT consumers in social media channels (Instagram, Facebook, etc.), building brand equity of glo™ and engaging audiences through online activations. On top of that, Digital Specialist will also oversee and manage the PR events calendar in terms of product availability and display, brand ambassador’s look and speech and media coverage from the events for digital purposes.
Your key responsibilities will include:
- Coordinating and delivering digital campaigns as planned in the activation calendar for glo™ in social media and during PR events.
- Cooperating with external brands/creators as well as PR media in order to amplify and maximize our brands’ reach via external accounts in social media and PR publishers.
- Coordinating PR brand ambassadors and PR calendar for PR events (work schedule, look, speech, etc.)
- Managing day-to day operations on social media – content planning, preparation and optimization, KPI tracking.
- Monitoring social media channels for mentions, comments, and messages.
- Researching trends and best practices in social media marketing and implementing them in line with brand guidelines and legal restrictions.
- Collaborating cross-functionally with campaign team, legal, CORA, category, CRM and others to ensure strategic alignment and maximize value of collaboration.
- Managing cooperation with external agencies to ensure timely and high-quality delivery of planned developments and ideas.
- Providing briefs to agencies for content creation, photoshoots, videos to be utilized across digital touchpoints.
What are we looking for?
- Minimum 1 year of relevant working experience in digital marketing, sales (online or offline), or marketing.
- Creative and out-of-the box thinker, interest in social media trends is a must
- Strong organizational skills, effective communication abilities, and a proactive approach.
- Demonstrated collaboration skills and a "can-do" attitude.
- Proficiency in MS Office Suite.
- English and Polish proficiency at a minimum fluent level.
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
