BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
British American Tobacco Serbia has an exciting opportunity for a Campaign Activation Executive in Belgrade.
Campaign Activation Executive will be involved in the development, implementation and monitoring of brand and activation plans. He/She will be in charge of analyzing and evaluating all relevant activities for a given brand, as well as providing recommendations on production and strategic activities/materials (launch, communication, sales, channels and key customers).
WHAT YOU WILL BE ACCOUNTABLE FOR
- Developing, leading and executing products and packaging projects in collaboration with the global team and developing marketing campaigns and sales activities in cooperation with dedicated agency
- Ensuring that all brand cycle activities and activation plans are implemented properly by time, budget, and objectives
- Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and touchpoints and provide support in development of activation strategies and plans through all channels
- Providing detailed, concrete, and structured summary for the entire marketing mix of each campaign and work on a digital communication platform in the given territory
- Ensuring that brand development plans are aligned with the strategic imperatives defined by the global team
- Identifying areas for sales improvement opportunities: exploring innovation and the impact of new tools in given field
- Managing brand implementation goals and guidelines and controlling the budget and budgeting activities
- Ensuring the achievement of key success indicators, set by the line manager
CAN THIS BE YOUR FUTURE ROLE?
- Are you a proven marketing professional?
- Do you have teamwork capability?
- Are you eager to learn and work?
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
- Education: University degree, preferably in marketing
- At least three years of working experience in the field of marketing
- Proven presentation and communication skills
- Innovative, creative and proactive approach with the ability to effectively introduce changes and launch new initiatives
- Advanced computer skills (MS Office – especially Power Point and Excel)
- Proficiency in English
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.