POSM Executive

BAT is evolving at pace - truly like no other organization.

To achieve the ambition we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

REPORTS TO: Market Deployment Manager

FUNCTION: Marketing

LOCATION: Selangor, Malaysia

ROLE POSITIONING AND OBJECTIVES

The GTR GFF & POSM Executive is required to support the management, development and execution of all permanent and temporary POSM across the top global travel retail locations with the ambition of supporting GTR’s strategic role of Accelerator to a Smokeless World.

WHAT YOU WILL BE ACCOUNTABLE FOR

Operational/Professional/Business:

• Support the maintenance, upgrade, and deployment of all current and new POSM and permanent furniture in line with BAT GTR’s brand building agenda.
• Support development & deployment of Multicat & Single Cat toolkit
• Work with the departmental allocated budget, ensuring the effective and efficient use of all marketing spend in the most relevant way. 
• Responsible infrastructure Purchase Orders and Invoice Processing
• Acts as the PIC for all Furniture Vendors
• Ensures compliance of all furniture contract creation and management

Management, Leadership & Relationships

• Effective business engagement with Brand Team, Finance Team, Trade & Senior Leadership
• Leadership of local and remotely based teams as well as agencies and GFF staff.
• Drive understanding, two-way communication, and purchase of travel retail activities & strategies with relevant internal business personnel.
• Collaborate closely with GTR cross functional team members to optimize business performance.
• Ensure GTR governance and policies obligations are met.
• Build a solid and sustainable succession pool

CONTEXTUAL INFORMATION

Context / Environment:

• Our Global Travel Retail (GTR) business unit is responsible for managing and distributing BAT brands to GTR channels. The GTR business has a unique channel for true global brand building and has customer base around the world.
• Highly competitive, sophisticated and rapidly changing. The trading environment operates world-wide through several defined trade channels and global key accounts.
• The operating model is based on key accounts to deliver its volumes and customers are primarily large global conglomerates with monopolistic powers in the channels in which they operate.
• The business unit is truly multi-category in nicotine with SKUs across cigarettes, OTP, and New Categories.
• As BAT’s only truly global business unit, it is heavily dependent on the flawless execution of strategy deployment across the world in the travel retail channel.

Knowledge, Skills & Experience:

• Qualification in Marketing
• Experience in Trade Marketing or related field are beneficial
• Project management skills are desired
• Strong communication skills
• Ability to multitask and learn on the job in a fast-paced environment
• Financial acumen is beneficial
• Ability to influence business, both locally and remotely located, across geographies and time zones
• Written and spoken fluency in English (proficiency in another language is desirable not essential)
• Willingness to travel as and when needed by the business

Key Success Factors:

• Delivering of business Volume, value & business performance matrix.
• Team management & leadership.

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!