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BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry 
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

ROLE PROFILE

JOB TITLE: Brand Development associate  

FUNCTION: Consumer or Marketing

CITY & COUNTRY: Lahore Pakistan

ROLE SUMMARY

What are the key objectives and expectations from this role?  

  • Delivering all NPIs at desired timelines with innovation in process
  • Solid alignment to packaging guidelines in development of AW to ensure smooth approval process
  • High accuracy on system and ensuring it is kept up-to date

What is the direct impact of this role on the team or organization?

Delivering NPI projects in time will allow organization to deliver the cycle plan as per plan and portfolio will stay relevant while at the same time will have required competitive intensity.

ACCOUNTABILITIES

  1. E2E delivery of all NPI Projects with follow ups and project management with NPI managers
  2. Foster project agility by working closely with NPI managers to see opportunities for delivering desired timelines that exceed standard SLAs on Project.
  3. Management of the Project management system for NPI and ensuring all projects are tracking correctly on the system
  4. Generate analysis for senior management from the system of NPI progress and management
  5. Ownership of the packaging AW adaptation based on guidelines developed by the strategic brand groups
  6. Ensuring and following up on such packaging AW adaptations with relevant parties

EXPERIENCE, SKILLS, KNOWLEDGE

ESSENTIAL

Experience Required

  • Minimum 1-2 years of experience in marketing and brand roles or equally in a brand-supply chain hybrid role

Technical / Functional / Leadership Skills Required

  • Ability to work with large amount of data and extract insights
  • Flexible and reliable team player who acts in the best interest of the department and company

What we offer you?
•    We offer a market leading annual performance bonus (subject to eligibility)
•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
•    Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
•    You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.

Apply

BAT is evolving at pace
truly like no other organisation

You’ll paint the picture of
A Better Tomorrow with us

Apply today and you can help us become carbon neutral by 2030