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Reynolds American is evolving at a pace like no other organization.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be the part of this journey!

WE ARE LOOKING FOR A LEAD FINANCE MANAGER – SPEND DATA MANAGEMENT & EFFECTIVENESS

SENIORITY LEVEL: Junior Level

FUNCTION: Finance – Commercial Finance

LOCATION: Winston Salem, NC

ROLE POSITIONING AND OBJECTIVES

Reports to: Director Commercial Finance - Spend Optimization & Analytics

No Direct Reports

Core Relationships:

Internal – Revenue Growth Management, Consumer Marketing, Consumer Experience, Commercial Finance, Category/Brand Teams, Trade Marketing, Digital Business Services/IDT and Central Commercial Finance teams based out of the UK and/or other Business Units, Procurement

External – 3rd parties / Marketing Spend Management & Optimization Agencies

Geographic Scope: DRBU

WHAT YOU WILL BE ACCOUNTABLE FOR

  • Ensure effective Data Management practices are adopted for Spend Optimization including data Storage & processing:
    • Ability to work with 3rd parties / Spend Optimization agencies to set up and manage Spend related data storage for source files.
    • Management of MSE data, review and processing of data, initial quality assurance on weekly/monthly basis.
    • Support the maintenance of processed and modelled records, including intellectual property (IP) management, if any.
    • Source, update, and store weekly / monthly data files related to all applicable marketing spend and inputs for MSE modelling.
    • Coordinate data cleansing and streamlining efforts to enhance quality of input data.
    • Drive improvements in off-take / retail scan data templates to enhance data quality and usability.
    • Handle and manage complex data sets to support delivery of actionable insights.
  • Drive continuous improvement in Spend Optimization Processes to achieve automation & enhanced management reporting:
    • Develop and drive automation tools for KPI tracking related to Spend Optimization to improve efficiency and accuracy.
    • Support the automation of modelling processes for ad hoc MSE analysis, ensuring timely and reliable insights.
    • Drive the automation process for MSE data model, spend reconciliation process, touchpoint effectiveness & quality assurance.
    • Work with 3rd parties / Spend Optimization agencies to identify tools and technologies to continuously automate MSE models.
    • Operational execution of the MSE model, analytical review & on-going automation efforts.
    • Reporting and dashboarding of all MSE models and outputs. Providing inputs to the Agency to improve the MSE tool and its operational effectiveness.
    • Working closely with Agency & DBS / 3rd party service providers to build In-house capability for MSE tool.
  • Lead best practices in Data Management and Quality Assurance to deploy most efficient Spend Optimization strategies:
    • Ensure the integrity and accuracy of stored data through regular updates and quality checks.
    • Conduct initial screening of data to ensure inputs are as per required data standards.
    • Define data standards and data quality requirements. Align all standards and requirements with budget holders and cross-functional stakeholders.
    • Implement best practices for data storage, processing, and management including continuous improvement to drive efficiencies. Ensure Execution and stabilization of the MSE Tool on an on-going basis.
  • Ensure Cross-Functional Collaboration across all relevant processes related to MSE Tool data capture and maintenance:
    • Work closely with various teams to ensure data needs are met and insights are effectively integrated into business strategies.
    • Facilitate communication and knowledge sharing across departments to support data-driven decision-making.
    • Collaborate with various teams to ensure integration of all data sets into the MSE tool, effectively.
    • Coordinate timely inputs of data from source functions including budget holders and other cross-functional representatives.
    • Extend the MSE data models to multiple categories and ensure operational connect with Commercial Finance teams.
  • Drive a culture of continuous improvement in handling, processing, and maintaining data related to MSE tool:
    • Identify opportunities for process improvements and implement changes to enhance data management, processing, and analysis capabilities.
    • Stay updated with the latest tools and technologies to drive innovation in data processing and automation.
    • Work closely with Digital Business Solutions and 3rd party / external agency team to implement future-fit tools to enable MSE execution as per business plans.

CAN THIS BE YOUR FUTURE ROLE?

  • Do you have finance, analytics, optimization experience with Commercial/Strategic Finance or Marketing Spend Strategies?
  • Have you worked in a fast-paced environment that requires flexibility and time management of multiple deadlines?
  • Are you familiar with PowerBI, MicroStrategy and/or other data analysis tools

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

  • Three to Five years of experience in Finance, Commercial Finance, Commercial Planning & Insights, Data Management, Analysis, and Insights Generation.
  • Bachelor’s degree required typically in Finance, Business Administration, Economics, or a related field.
  • Advanced Excel and Data Automation skills.
  • Proven experience in financial and commercial data storage, processing, and automation.
  • Proven experience in data automation tools, e.g., Alteryx, Microsoft Power Automate, UiPath etc.
  • Ability to analyze large amounts of data and provide meaningful insights.
  • Experience with tools and methodologies for spend analysis and analytics.
  • Ability to drive executional excellence in Spend Planning and Insights generation area to optimize marketing spend.
  • Strong analytical skills, attention to detail, and proficiency in data analysis tools.
  • Excellent communication and collaboration skills to work effectively with budget holders and cross-functional teams.

BENEFICIAL

  • Proficient with Power BI, MicroStrategy.
  • BPC/SAP knowledge preferred.
  • Advanced Degrees: An MBA or Master’s Degree in relevant field can be advantageous.

WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

  • Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets
  • Great Place to Work Certified
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in four strategic locations
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.

Collaboration, diversity and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

SALARY AND BENEFITS OVERVIEW

Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

  • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
    • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
    • Company contributes an additional three percent to 401(k) whether employee participates or not
  • Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
  • Health Savings Account start-up contribution for employees who elect the high deductible health plan
  • Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
  • Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents
  • Company paid life insurance of 1x annual base pay ($50,000 minimum)
  • Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)
  • Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance
  • Tuition reimbursement and student loan support
  • Dependent Scholarship Programs
  • Free confidential personal financial counselling service
  • On-site health centers and 24/7 fitness centers at certain company locations
  • A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
  • Health-care concierge service
  • Volunteer service opportunities
  • Extensive training opportunities
  • Company vehicle for eligible employees
  • Mobile phone allowance for eligible employees
  • Paid Leave:
    • Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)
    • Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).
    • Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)
    • Paid Parental Leave + temporary reduced work schedule opportunity.
    • Funeral Leave
    • Short-Term Disability Leave
    • Long-Term Disability Leave
    • Jury Duty Leave
    • Military Leave
    • Released Time for Children’s Education
    • Community Outreach Leave
    • Other paid leave benefits, as required by state or local law

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to employing a diverse workforce and valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc.and its affiliated companies is an Equal Opportunity/ Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other characteristic protected by applicable law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email atTalentAcquisition@RJRT.com.

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BAT is evolving at pace
truly like no other organisation

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A Better Tomorrow with us

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