Product Manager - Data & Analytics (Customer)

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

FUNCTION: IDT

SUB FUNCTION: Data and Analytics

CITY & COUNTRY: Cape Town, South Africa

REPORTS TO: IDT Area Lead – Customer

GEOGRAPHIC SCOPE: DRBU (Area) – SSA (South Africa, Kenya, Nigeria & West & Southern African Markets (WESA)

What are the key objectives and expectations from this role?  

With major global changes towards becoming a data centric organisation on the horizon, and moving towards a more globally centralised architecture, the core accountabilities of this role is to assist the IDT Regional D&A Manager with the design, schedule and embedding of the proposed changes, alongside with the continual uplift of the region and delivery of high value use cases with the DRBU.

What is the direct impact of this role on the team or organization?

The D&A Product Manager serves as the key contact for leading Customer insights across SSA markets and will serve as an SME for data and analytics.

Your key responsibilities will include:

• Assist in building analytical capabilities and insights to drive key decision making across our DRBU.
• Assist with managing developers and teams across the delivery framework.

• • Manage cross-functional teams, ensure on=time delivery, communicate effectively with sponsors, collaborators and project teams.

• Assist with mentoring and development of D&A value stream – G34 and Service Providers
• Assist with finding opportunities and uplift of end markets, as required, based on the prioritised backlog.

• • Including gap analysis for operational data required in systems and assistance to ensure all processes are being followed. This will include strong stakeholder management and change control processes.

• Assist to develop the corporate data model by sharing key requirements from the different end markets within APMEA SSA.

• • Partnership with business teams in all functions at all decision-making levels to understand and identify data requirements to feedback and ensure the global data model fits with end market requirements.

• Assist with transformation of the data environment, ecosystem, models, ways of working, whilst continuing to deliver for the region.
• Assist resource management as we transition to global services operating model and resource teams.
• QA of all work from delivery teams to ensure correct processes have been followed and governed.
• Cost tracking, including effort estimate and cost estimation, cost tracking and recharging as required to assist the IDT Regional D&A Manager and Finance Teams.
• Assist developers working on the use cases with stakeholder management, quality management and ensuring the correct processes are being deployed and that the use case offers value to the business.

• • Including assisting with benefit realisation tracking and management.

• Oversee the management of internal scoping practices to ensure they are being delivered in the best way that align with BATs pillars, objectives and strategies.

• • Drive discovery from both a qualitative and quantitative context to build solid, data driven, business plans and strategies.

• Ensure there is a great user experience for all use cases delivered to our partners and ensuring all aspects of the use case are customer centric, easy to use and deliver, and that the interested parties are managed professionally with full, complete and concise communication.

What are we looking for?

ESSENTIAL

Experience Required

• Experience between 4+ years within marketing or customer insights and planning teams delivering various test and learn strategies to improve engagement
• High awareness of data analytics platforms, data management and governance along with an understanding of marketing technologies needed to drive insights adoption
• Experience working in an agile delivery model and to facilitate / translate data strategy into an actionable operating model for the scrum team to deliver valuable output
• Strong understanding of key digital marketing principles: consumer centric and journey, user experience, micro conversions, target audience, media planning, etc.
• Strong understanding of key trade marketing principles: B2B, Trade Effectiveness and Efficiency
• Ability to negotiate and influence outcomes from customers at various levels in the organisation, including executive level collaborators
• Ability to interpret the business IT and functional strategies, understand the Group operating model, and the implications actions in one area have on other functions
• Business or IT experience in using data driven strategies for actionable digital solutions
• Experience managing IT budgets.

Technical / Functional Skills Required

• Practical experience in BI/Data/Analytics including data modelling, data lake, translating data into usable valuable information
• Familiar with big data and data science technologies (e.g., Snowflake, Hadoop, Databricks, DataIKU etc) and Datawarehouse concepts
• Familiar with Enterprise Data Management concepts
• Familiar with AI/ML technologies and standard processes
• Familiar with data security and compliance practices e.g., dealing with consumer and PII data
• Practical experience in the management of geographically diverse highly experienced domain experts

Education / Qualifications / Certifications Required

• Bachelor’s degree or equivalent in mathematics, Statistics, Data Science, Analytics, Computer Science or related fields
• Experience with key systems – Snowflake, Salesforce, Commerce Cloud etc.
• Cloud, Agile or advanced analytics related certifications from leading technology platforms – AWS, GCP, etc.

BENEFICIAL

• FMCG industry experience is preferred
• Experience in consumer related analytical solution
• Passionate and committed team player

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.