BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
ROLE PROFILE – COMMERCIAL FINANCE MANAGER, WESA
Grade: 35
Function: Finance
Sub-Function: Commercial Finance
Reporting to: Head of Commercial Finance – WESA
Role Purpose
To lead and coordinate commercial finance activities across WESA (14 markets), partnering with end markets and regional leadership to drive sustainable growth, optimise pricing and investment decisions, and deliver robust financial planning, forecasting and governance in line with BAT standards.
Key Accountabilities
- Execute commercial planning cycles (SOP, Budget, Latest Estimates) ensuring alignment to strategic priorities
- Support pricing strategy, revenue growth management and margin optimisation across markets
- Provide decision support through robust financial analysis, insights and business case evaluation
- Commercial finance governance, ensuring compliance with BAT policies and control frameworks
- Manage and optimise trade spend, marketing OPEX/CAPEX and ROI performance
- Partner with End Markets and cross-functional teams (Marketing, Legal, Finance) to enhance commercial performance
- Standardise and continuously improve tools, processes and reporting across WESA
- Support revenue assurance and credit risk management across markets
- Drive efficiency, automation and data-driven decision-making across commercial finance
Leadership Capabilities
- Strategic thinking and commercial acumen
- Strong stakeholder management and ability to influence senior stakeholders
- Ability to operate effectively in a complex, matrix organisation
- High accountability and ownership mindset
- Change leadership and continuous improvement focus
- Collaboration and cross-functional partnering
- Delivery focus with ability to manage competing priorities
Experience, Skills & Knowledge
- Bachelor’s degree in Finance, Economics or related discipline
- Professional qualifications (CPA / ACCA / CIMA / CA)
- +5 years’ experience in commercial finance, FP&A or business partnering
- Strong understanding of pricing, route-to-market and consumer dynamics
- Experience in FMCG or similar fast-paced environment
- Advanced financial modelling and analytical capabilities
- Strong knowledge of financial controls, governance and IFRS standards
- Proficiency in SAP, Excel and data visualisation tools (Power BI)
- Experience operating in multi-market or regional roles
- Project management and business case development experience
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
