BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American TobaccoSwitzerland has an exciting opportunity for a Social Media Specialist in Lausanne.
As the Social Media Executive you will be responsible for executing the brand’s social media strategy across platforms, ensuring consistent storytelling, strong engagement, and alignment with broader marketing objectives. The role also supports influencer collaborations, event coverage, and the amplification of offline activations into impactful digital content.
Your key responsibilities will include:
Social Media Management & Content Execution
- Manage day-to-day social media activities
- Ensure consistent tone of voice, visual identity, and messaging across all channels
- Monitor trends and proactively suggest relevant content opportunities
Content Creation & Optimization
- Support our agencies with the creation of engaging content
- Collaborate with internal teams and external partners (photographers, videographers, agencies)
- Optimize content based on performance insights and platform best practices
Influencer – Ambassador Marketing
- Identify and manage relationships with influencers aligned with the brand
- Together with our agency, coordinate influencer campaigns from briefing to execution and reporting
- Track performance (reach, engagement, conversions) and ensure deliverables are met
- Support contract management, gifting, and campaign logistics
Event Attendance & Live Coverage
- Attend brand events, launches, and activations
- Capture real-time content (stories, reels, live updates) during events
- Coordinate with event teams to ensure strong digital visibility
- Manage post-event content rollout to maximize reach and engagement
Offline-to-Online Activation Support
- Translate offline campaigns, retail activations, and events into digital-first content
- Ensure seamless integration between physical experiences and online storytelling
- Support campaign amplification across social media and influencer channels
- Collaborate with marketing and retail teams to align messaging and timing
Performance Tracking & Reporting
- Monitor social media KPIs (engagement, growth, reach, conversions)
- Prepare regular reports with insights and actionable recommendations
- Track influencer and campaign performance
- Stay up to date with platform updates and industry benchmarks
What are we looking for?
- 2 years of experience in social media management or a related field managing brand social media accounts
- Experience working with influencers and executing campaigns as well as supporting or covering events for digital channels
- Strong understanding of major social media platforms and trends (Instagram, Hootsuite…) with good eye for aesthetics and brand storytelling
- Ability to work in a fast-paced environment and manage multiple priorities (strong organization skills)
- Analytical mindset with the ability to interpret performance data
- Excellent German and/ or French and fluent in English are a must
- Comfortable being on-site at events and working flexible hours when needed
- Creative team player with a collaborative mindset
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
