BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
JOB DESCRIPTION
The Trade Marketing Intern provides structured office-based support to the Trade Marketing & Distribution team across Somalis and Rwanda. The role is designed for an entry-level employee who is building practical trade marketing capability while supporting the team with coordination, reporting, documentation, market follow-up and execution tracking. The intern works in a fast-paced and competitive commercial environment where priorities can change quickly, deadlines are tight and accurate information is required to support timely business decisions. Success in the role requires strong organisation, attention to detail, responsiveness, curiosity and the discipline to follow through on assigned tasks.
Key Responsibilities
• Maintain accurate trade marketing trackers, activity calendars, action logs and performance reports covering market execution, stock visibility, customer activity, competitive updates and agreed follow-ups.
• Support the preparation of weekly and monthly updates by collecting inputs, checking data quality, consolidating market feedback and presenting information in a clear and usable format for the Trade team.
• Assist with coordination of trade marketing activities, including agency brief follow-ups, approval tracking, market requests, purchase order support, document filing and confirmation of delivery against agreed timelines.
• Prepare meeting notes, action trackers, presentation inputs, customer summaries and briefing packs to support discussions with internal stakeholders, market teams and external partners.
• Follow up on assigned actions with internal teams, market contacts and agency partners, escalating delays, gaps or risks early so that the line manager has visibility of issues affecting delivery.
• Monitor and organise basic market intelligence, including competitor activity, trade feedback, execution observations and emerging issues that may affect brand visibility, availability or customer engagement.
• Support compliance with company processes by ensuring trade documents, approvals, claims, agency records and activity evidence are complete, properly stored and aligned with required standards.
• Build practical knowledge of trade marketing, route-to-market execution, commercial systems, distributor ways of working and customer engagement through active learning, feedback and participation in team routines.
• Contribute to a disciplined office operating rhythm by keeping files, trackers and follow-up routines organised, current and easy for the wider team to use.
• Support ad hoc project as may be assigned by the line manager.
Scope and Working Environment
The role is office-based and requires close interaction with the Head of Trade, market teams, commercial colleagues, finance, supply chain, procurement and external agency partners. The intern will not have direct reports but is expected to manage personal workload effectively, keep commitments visible and maintain a strong follow-up rhythm. The environment requires speed, accuracy and sound judgement, particularly when handling market updates, urgent requests, competing deadlines and sensitive commercial information.
Expected Ways of Working
• Plan daily work, prioritise urgent tasks and communicate early when support, clarification or escalation is required.
• Use data carefully, check details before sharing updates and maintain confidentiality when handling commercial information.
• Communicate clearly and professionally through email, meetings, trackers and presentations.
• Show ownership of assigned tasks by following through to closure and keeping stakeholders updated on progress.
• Actively seek feedback, apply learning quickly and build confidence in trade marketing systems, processes and commercial routines.
Measures of Success
• Completes assigned trackers, reports and updates accurately and within agreed timelines.
• Demonstrates strong attention to detail in data capture, document preparation, follow-up logs and stakeholder communication.
• Provides timely support to the Trade team, especially where priorities change quickly or urgent market information is required.
• Builds effective working relationships with internal teams, agency partners and market contacts through clear, professional and responsive communication.
• Shows curiosity, creativity and commercial awareness by monitoring market updates, competitor activity and trade execution learnings.
• Applies feedback quickly, improves quality of work with time and completes agreed learning activities each month.
• Follows company processes, approval requirements and compliance expectations when supporting trade marketing activities.
• Handles competing priorities with discipline, ownership and a positive bias for action.
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
- Benefits:
- Meal Voucher/ Canteen as per location
- Private Pension
- Life & Health Insurance
- Yearly bonus based on the ABS
- Family support policy
- Office perks
- Flexible policy as per agreed Second Level agreement.
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
