.
BAT is evolving at pace into a global multi-category business.
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
British American Tobacco Finland has an exciting opportunity for a Consumer Activation Deployment Manager in Helsinki, Finland
Are you eager to develop yourself and be challenged in a fast-paced environment?
Are you passionate about brands and keen to set the direction for our Deployment team and implementing a winning strategy? Now is your chance! We are currently looking for a new Deployment Manager in Helsinki.
You will be joining our Finnish business unit with engaged and highly experienced colleagues who all focus on delivering upon our strategy and objectives to create true value to our Nordic business. We are all dynamic professionals that work in an international environment where the ambitious mindset and focused approach is supported greatly by skilled, diverse individuals.
As Deployment Manager you will manage our Deployment Team of 5 employees and set the direction for all offline and online activities, supporting the growth of our brands through step-changing activation and be part of a transformational journey. As the ideal candidate you are an experienced manager, pro-active, creative, and dynamic, and you are good at setting clear direction and move fast to deliver business results. You possess excellent interpersonal, communication and collaborative skills, with the ability to work independently as well as being a team-player.
Your key responsibilities will include:
- Lead B2B Activation Campaigns: Develop and execute B2B concepts, ensuring alignment with brand strategy.
- Drive Consumer Engagement: Manage end-to-end execution of festivals, HoReCa partnerships, and pop-up experiences, including contract negotiation, staff training, and performance tracking.
- Retail Transformation Execution: Oversee In-store-furniture rollouts, planogram optimization, and educational content development to enhance in-store visibility and sales performance.
- Field Force & CRM Optimization: Lead capacity planning, and CRM tool development to improve efficiency and data utilization.
- Data & Market Intelligence Management: Own and manage data sources, track distribution, and produce actionable insights for strategic decision-making.
- Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS or Sustainability standards and procedures.
What are we looking for?
- Strong Project Management Skills: Proven ability to manage complex, cross-functional projects from concept to execution across B2B channels.
- Analytical & Data-Driven Mindset: Experience in working with CRM systems, data, and market intelligence tools to drive performance and insights.
- Retail & Trade Marketing Expertise: Experience in retail transformation, in-store execution, and trade marketing strategies, ideally within FMCG or similar industries.
- Excellent Communication & Collaboration: Skilled in stakeholder management, and cross-functional collaboration.
- Creative & Strategic Thinker: Ability to design innovative experiences.
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
.
