BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American TobaccoUK has an exciting opportunity for a Activation Deployment Manager –1 year fixed-term in Globe House, London
What are the key objectives and expectations from this role?
The Activation Deployment Manager is a key executional role within the GCE CX Activation team, responsible for handling the deployment of activation initiatives across one of the core pillars—Partnerships, Content, or ACR. Reporting to the Head of Activation Deployment, this role ensures that activation plans are delivered on time, on brief, and in alignment with global strategy and market needs.
The role requires strong project management capabilities, cross-functional coordination, and the ability to manage multiple workstreams simultaneously. It plays a meaningful role in translating strategic direction into operational delivery, while collecting findings and driving continuous improvement.
Role impact:
This role ensures the smooth and consistent execution of activation plans across a key GCE pillar. By leading the operational details and collaborating closely with internal and external partners, the Activation Deployment Manager helps deliver high-quality consumer engagement experiences that support global brand and commercial objectives.
Your key responsibilities will include:
- Manage the end-to-end deployment of activation initiatives within the assigned pillar (Partnerships, Content, or ACR)
- Coordinate with internal teams and external partners to ensure timely and effective execution.
- Track project achievements, handle risks, and advance issues to the Activation Deployment Lead.
- Support DRBU engagement and ensure alignment with market activation calendars.
- Contribute to retrospectives and feedback loops to improve future deployments.
- Maintain documentation and reporting to ensure transparency and accountability.
- Manages budget for the assigned pillar (Partnerships, Content, or ACR)
What are we looking for?
- Graduate Degree or equivalent experience
- Experience working within CPG brand led and or Lifestyle organisations
- Solid understanding of brand and campaign planning process; 360 consumer experience plans (seasonal and annually), activations and strategic templates
- Understanding of the Marketing and GCCE Operating Model
- Experience in a marketing planning and/or coordination role
- Organisational skills, specifically in workflow and deadline management
- Partner management skills
- Working at above market/global level
- Experience across Adobe Workfront/ADO
- Understanding of content and campaign planning processes
- Ability to critically evaluate defined WOW and processes
- Proven track record of working on, and inspiring change across a matrix organization and among diverse cultures
- Known to influence and drive partners in a global matrix organization
- Effective communication and presentation skills within international environment
- Knows how to champion an agenda internationally and forge positive relationships with key teams/regions/end markets
- Ability to deliver end-to-end projects with tenacity and purpose
- Resilient, flexible, and confident to work in an agile, dynamic environment
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation!
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.
We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.
