BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American TobaccoPortugal has an exciting opportunity for a Digital Intern in Madrid.
These roles are part of the Marketing /Trade Marketing team, and this experience will prepare you to work within a dynamic team and to develop practical skills in an excellent working and multinational environment. In this role you will be responsible for performing market and portfolio analysis, identify untapped consumer opportunities amongst other tasks.
Your key responsibilities will include:
- Performing market and portfolio analysis.
- Identify respective issues / untapped consumer opportunities, and support the development of responsive actions based on market data & consumer insight.
- Support the implementation of the marketing plan to ensure marketing objectives are achieved.
- Monitor, analyse and report competitor’s activities.
- Support new product initiatives to be launched on the market across digital channels.
- Assist in the deployment of the brands’ brand plan through different campaigns, touchpoints & engagement mechanics online.
- Support the creative development process through continuous communication with internal teams and external agencies.
- Support the coordination and day‑to‑day follow‑up of the Careline agency, ensuring alignment, timely execution and proper information flow.
- Support the management and organization of the CRM communications calendar, helping to ensure consistency, prioritization and alignment with marketing objectives.
What are we looking for?
- University Degree in Marketing, Business or similar.
- Master’s degree in marketing, digital marketing, MBA or similar would be a plus.
- Previous internship in marketing departments is also valuable.
- Fluent English and Spanish mother tongue.
- High Knowledge of Microsoft office (Excel, PowerPoint, Word).
- Strong analytical skills.
- Acknowledged and proven proactivity and ownership.
- Acknowledged and proven oral and written communication skills.
- Project Management Skills.
- Team player and Strong interpersonal skills.
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award-winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
