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BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
British American TobaccoIberia has an exciting opportunity for a Sales Representative in Tenerife
Perform all brand & trade cycle plan activities with excellence in execution to drive SOM growth, IMS volume and brand activations in the outlets to influence in consumers moment of truth. Establish close engagement with retailers and staff in order to gain trade support and loyalty for BAT brands. Trade Marketing reps are the image of the company and must be able to transmit BAT values and culture.
Your key responsibilities will include:
- Perform Trade and Brand Marketing programs (Distribution, Display & Dialogue) in alignment with the cycle plan, ensuring excellence in execution within the assigned territory.
- Ensure optimal distribution and stock management of the BAT portfolio at each outlet to support Share of Market (SOM) growth.
- Maintain and update outlet databases (via Petra System or California), ensuring accuracy, ownership, and reliability of trade information.
- Implement the Trade Coverage Plan (TCP) by adhering to agreed coverage, call frequency, and itinerary as per the Area Sales Manager’s guidelines.
- Identify sales opportunities across all channels in the territory and develop actionable plans to drive growth.
- Engage key business partners to foster strong trade relationships, increase support and loyalty, and enhance market insights.
- Monitor competitor activity and market intelligence, reporting on new product introductions (NPIs) and activations, and recommending responsive strategies.
- Manage operational tasks responsibly, including reporting fuel, parking, and vehicle stock costs, maintaining system records, and conforming with all internal procedures and EHS regulations.
What are we looking for?
- Approximately 1/2 years experience in trade marketing/sales department and in FCMG.
- Functional Knowledge & Skills
- Performance oriented
- Customer service orientation
- Cross-market knowledge
- Medium-High Microsoft Office package (Windows) mainly Excel.
- Teamwork and cooperation
- Personal motivation
- Critical and analytical thinking
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritize continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
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