BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American Tobacco POLAND has an exciting opportunity for a CRM Specialist in WARSAW
We are looking for a proactive CRM Specialist to support the delivery, optimization, and governance of CRM activities across multiple markets. This role is focused on CRM execution excellence, campaign setup, testing, quality assurance, and continuous improvement of customer journeys within Salesforce Marketing Cloud.
You will work closely with Area CRM Managers, local markets, Content teams, and technical partners to ensure campaigns are deployed accurately, efficiently, and according to standards.
Your key responsibilities will include:
- Build, configure, and maintain CRM campaigns and automated customer journeys in Salesforce Marketing Cloud.
- Support content implementation within CRM journeys.
- Ensure assets are accurately configured and displayed across channels and devices.
- Collaborate with content teams to troubleshoot implementation issues and improve campaign efficiency.
- Ensure all CRM activities follow established governance, naming conventions, and operational standards.
- Supervise campaign performance and find opportunities for optimization.
- Proactively suggest improvements to customer journeys, communication flows, content presentation and segmentation.
- Support A/B testing initiatives and help translate learnings into actionable recommendations.
- Partner with Area CRM Managers, local market teams, GBS teams, and technical teams to deliver CRM initiatives.
What are we looking for?
- Experience working with CRM platforms, preferably Salesforce Marketing Cloud.
- Strong understanding of customer journeys, segmentation, personalization.
- Creative mindset driving innovation in content, ideas, and better ways of doing things.
- Detail-oriented mindset with strong organizational skills.
- Comfortable working across multiple projects and markets simultaneously.
- Strong communication skills.
- Knowledge of email marketing best practices and customer lifecycle management.
- Nice to Have experience with Journey Builder, Automation Studio, Content Builder, and Data Extensions; basic SQL knowledge; experience in international or multi-market CRM environments; familiarity with A/B testing methodologies and performance analysis.
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
British American Tobacco Polska Trading sp. z o.o., in compliance with Article 24(6) of the Act of 14 June 2024 on the Protection of Whistleblowers (the “Act”), has established an internal reporting procedure (the “Procedure”). The Procedure is available on the British American Tobacco Poland website under “Our Procedures and Policies.”
Under the Act, protection applies to individuals who submit a report in good faith. Submitting a report while knowingly aware that no violation of law has occurred may constitute an offense under Article 57 of the Act, punishable by up to two years of imprisonment.
