Director Brand Marketing - Camel

Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can’t wait, let’s shape it together!

We are looking for a dynamic, creative, and passionate brand leader who possesses brand & digital marketing experience and commercial acumen to join our marketing team. The Director of Brand Marketing (DBM) for Camel is a strategic role for Reynolds American (RAI) that develops and implements plans to ensure that brand equity & commercial objectives are met. This role will be responsible for building the profile, image, awareness, and credibility of Camel, resulting in increased consideration & loyalty amongst Adult Tobacco Consumers (ATCs). The DBM must garner and leverage US ATC insights to build consumer loyalty and drive share for sustainable value growth. This role also requires a high level of engagement and collaboration with cross-functional teams and external partners on go-to-market strategies to ensure brand objectives are met.

Your key responsibilities will include:

• Direct & develop the brand marketing strategy for which the role is responsible: Brand Consumer Experience & CRM Journeys, Rewards Program Strategy & Development; Content Strategy & Delivery; Brand Equity & Expression
• Lead strategy, development & optimization of premium, connected, distinctively Camel end-to-end consumer experiences (DM, MMS, EM, Rewards, Offers, Content) to achieve brand engagement and equity targets
• Direct the ongoing evolution of brand equity and consumer experience programs and creative platforms
• Manage external agency relationship to include scope of work, budget and agency performance
• Manage annual brand equity budget, providing ongoing recommendations to meet dynamic business needs
• Lead operational plan development to drive brand goals that is inclusive of a consumer marketing plan that resonate with the brand’s Adult Tobacco Consumers (ATCs)
• Deliver brand performance - Drive revenue, grow market share and maximize profit
• Manage & inspire team members and external agencies to achieve the brand objectives/KPIs
• Collaborate with and galvanize a broad, cross-functional team- Agency of Record (external), Digital Marketing and Activation, Finance, Revenue Growth Management, Trade Marketing, Operations, R&D, Legal, & External Relations to execute the plan and achieve brand objectives/KPIs
• Bring the brand to life across the various marketing and distribution channels
• Manage, drive, execute and measure performance of new initiatives
• Serve as a brand steward across the cross functional teams
• Establish clear brand standards and ensure execution against these brand standards
• Gain support for new ideas, strategy shifts and lead change throughout the organization where/when appropriate
• Ensure that corporate strategy and regulatory guidelines are managed and met across all marketing initiatives

What are we looking for?

• Bachelor’s Degree required
• 10 + years relevant corporate marketing experience
• Strong track record of developing and implementing advanced digital consumer journeys that increase engagement & deliver equity growth
• Proven ability of successful, innovative problem solving and leadership that resulted in market share gains and/or business improvement
• Track record of innovation within marketing & communications: a strategic leader who takes initiative and ownership
• Functional Area expertise and deep understanding of the marketing process
• Working knowledge of pricing in tobacco or other relevant category
• Proven ability to passionately lead and motivate a high performing marketing team to achieve superior performance
• Proven ability to successfully drive P&L objectives across a large scope of business
• Demonstrated leadership in driving success of very large and impactful corporate goals
• Strong planning, budgetary skills
• Ability to effectively manage and work with third party agencies
• Excellent communication, problem-solving & influencing skills, track record of building compelling presentations for senior stakeholder audiences

WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

• Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets
• Great Place to Work Certified
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in four strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.

Collaboration, diversity and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

SALARY AND BENEFITS OVERVIEW

Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

• 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
  • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
  • Company contributes an additional three percent to 401(k) whether employee participates or not
• Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
• Health Savings Account start-up contribution for employees who elect the high deductible health plan
• Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
• Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents
• Company paid life insurance of 1x annual base pay ($50,000 minimum)
• Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)
• Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance
• Tuition reimbursement and student loan support
• Dependent Scholarship Programs
• Free confidential personal financial counselling service
• On-site health centers and 24/7 fitness centers at certain company locations
• A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
• Health-care concierge service
• Volunteer service opportunities
• Extensive training opportunities
• Company vehicle for eligible employees
• Mobile phone allowance for eligible employees
• Paid Leave:
  • Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)
  • Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).
  • Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)
  • Paid Parental Leave + temporary reduced work schedule opportunity
  • Funeral Leave
  • Short-Term Disability Leave
  • Long-Term Disability Leave
  • Jury Duty Leave
  • Military Leave
  • Released Time for Children’s Education
  • Community Outreach Leave
  • Other paid leave benefits, as required by state or local law

• Your journey with us is not limited by boundaries; it is propelled by your aspirations. Join us at Reynolds American and become a part of an environment that thrives on internal advancement, where your career progression is not just a statement – it is a reality, we are eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You will have access to online learning platforms and personalized growth programs to nurture your leadership skills.
• We prioritize continuous improvement within a transformative environment, preparing for ongoing changes.

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to employing a diverse workforce and valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc. and its affiliated companies is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email atTalentAcquisition@RJRT.com.