Director Strategic Accounts - RYDE

Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can’t wait, let’s shape it together!

RYDE is a cutting-edge wellness and stimulation shot, designed for those who live fast, push limits, and demand more from their functional beverage solutions. As a rapidly growing startup, RYDE has successfully launched on Amazon, secured key retail partnerships in the retail space, and is looking to expand its footprint nationally.

The Director Strategic Accounts – RYDE will have full responsibility for driving the brand’s national expansion across the U.S. This individual will be responsible for end-to-end account management for the category, including identifying, securing, and growing our portfolio of beverage retailers, distributors, and food service accounts. In partnership with Marketing, this position holder will shape go-to-market strategies, amplify our market reach across multiple accounts, and drive sustainable revenue growth.

Your key responsibilities will include:

• Cultivate and manage high-impact critical account relationships, ensuring high levels of customer satisfaction and achievement of ambitious growth targets through strategic planning
• Manage customer P&L from above and below the line, ensuring margin delivery is congruent with Ryde: Financial Targets
• Lead the development of channel strategies focused on delivering Trade Financials through increased volume and market share
• Co-create joint business plans with top-tier partners and internal stakeholders to unlock volume, drive sales, visibility, and profitability
• Leverage data-driven insights to guide account performance, and deliver tailored education and coaching focused on growth, upselling, and cross-selling to customers
• Lead cross-functional efforts with Trade Marketing and field execution teams to ensure flawless retail activation and alignment with account strategies
• Prospect, pitch, and secure new accounts within the beverage category across grocery, convenience, on-premises, and emerging channels
• Negotiate favorable distribution agreements, pricing, and promotional strategies that drive sustainable growth
• Build and maintain a robust pipeline of high-value opportunities, consistently exceeding acquisition and revenue targets.
• Partner with sales leadership to refine national go-to-market strategies and channel prioritisation
• Provide market insights and competitive intelligence to inform brand, pricing, and promotional decisions
• Lead cross-functional collaboration across Marketing, Operations, and Supply Chain to ensure seamless execution and customer satisfaction

What are we looking for?

• 5+ years of sales leadership or end-to-end account management experience in the beverage or consumer packaged goods (CPG) industry
• Proven track record of managing key accounts and driving revenue growth
• Strong new business development experience with established industry networks
• Excellent negotiation, presentation, and relationship-building skills
• Strong analytical acumen with ability to interpret data and translate into actionable insights
• Self-starter with entrepreneurial mindset, able to thrive in a fast-paced, growth-oriented environment
• Bachelor’s degree in Business, Marketing, or related field (MBA a plus)

WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

BELONGING, ACHIEVING, TOGETHER

Collaboration and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues is what makes us stronger and best prepared to meet our business goals.

SALARY AND BENEFITS OVERVIEW

Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

• 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
  • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
  • Company contributes an additional three percent to 401(k) whether employee participates or not
• Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
• Health Savings Account start-up contribution for employees who elect the high deductible health plan
• Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
• Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents
• Company paid life insurance of 1x annual base pay ($50,000 minimum)
• Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)
• Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance
• Tuition reimbursement and student loan support
• Dependent Scholarship Programs
• Free confidential personal financial counselling service
• On-site health centers and 24/7 fitness centers at certain company locations
• A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
• Health-care concierge service
• Volunteer service opportunities
• Extensive training opportunities
• Company vehicle for eligible employees
• Mobile phone allowance for eligible employees
• Paid Leave:
  • Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)
  • Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).
  • Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)
  • Paid Parental Leave + temporary reduced work schedule opportunity
  • Funeral Leave
  • Short-Term Disability Leave
  • Long-Term Disability Leave
  • Jury Duty Leave
  • Military Leave
  • Released Time for Children’s Education
  • Community Outreach Leave
  • Other paid leave benefits, as required by state or local law

• Your journey with us is not limited by boundaries; it is propelled by your aspirations. Join us at Reynolds American and become a part of an environment that thrives on internal advancement, where your career progression is not just a statement – it is a reality, we are eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You will have access to online learning platforms and personalized growth programs to nurture your leadership skills.
• We prioritize continuous improvement within a transformative environment, preparing for ongoing changes.

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc. and its affiliated companies is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email atwppgeneral@RJRT.com