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Consumer Experience Intern

London, United Kingdom

Contract Type Fixed Term
Career Level Internship
Functions Marketing
Salary Range Competitive salary
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Why Marketing? Overview

Why Marketing?

We are impactful storytellers who push boundaries and find innovative ways to connect and interact with our customers. We sell our brands in more than 150 markets worldwide, many of which are strictly regulated. At the same time, the rise of Smokeless Products means we're operating in a rapidly shifting landscape and its these factors that present the type of challenges we thrive on. We use emerging technologies and complex data to drive innovation. From brand and strategy through e-commerce to trade marketing.

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Why BAT?

At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers - It's one of the many reasons we have been named as a Global Top Employer for the eighth consecutive year.

We believe that Leadership shouldn’t be confined to titles. It’s a mindset and through our leading Learning and Development programmes, you’ll continuously develop your skills and experience. With our unwavering support, you’ll work in cross functional teams connecting with industry leaders and expanding your professional network.

Join us at BAT, where purpose meets possibility, and your career story unfolds.

A Better Tomorrow

Building a Smokeless World is no small feat—it’s fueled by the collective efforts of talented individuals, each bringing their unique perspective. This is the most innovative chapter in BAT’s history, and you can help shape it.

Strategy and Purpose Brand and Innovation

Consumer Experience Intern

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry


To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

British American TobaccoUK has an exciting opportunity for a Consumer Experience Intern in London, Chiswick

CONTRACT: Full-time Internship

FUNCTION: Marketing – Consumer Experience


At BAT, we’re transforming into a global multi-category business with products like VUSE, VELO, and GLO, driving innovation and a reduced-risk future. To make it happen, we’re looking for passionate, creative, and ambitious talent ready to Be the Change.

Join our Events & Engagement (E&E) team, where creativity meets strategy. We’re a tight-knit, collaborative group bringing to life unforgettable consumer experiences — from immersive pop-ups and club activations to nationwide campaigns that connect our brands with audiences in meaningful ways.

We’re now looking for a Consumer Experience Intern to help deliver exciting projects and activations throughout 2026. If you’re eager to learn, thrive in fast-paced environments, and want hands-on experience in event marketing and campaign delivery, this is your chance to shine.

Your key responsibilities will include:

  • Support the planning and execution of high-impact consumer activations and brand events across the UK.
  • Lead weekly team meetings and help track event performance, KPIs, and budgets.
  • Coordinate with internal stakeholders (Legal, External Affairs, and Creative) to ensure compliance and campaign excellence.
  • Collaborate with creative agencies — managing timelines, deliverables, and project progress.
  • Prepare reports and insights to measure campaign success and identify improvement opportunities.
  • Support compliance checks, event logistics, and other operational needs behind the scenes.
  • Monitor competitor activities and contribute fresh, innovative ideas for upcoming campaigns.
  • Work cross-functionally with the wider Consumer Experience and Brand teams to align on content calendars and project timelines.

What are we looking for?

  • Passionate about marketing, events, and brand experiences.
  • Analytical mindset — comfortable using data to support decision-making.
  • Strong organizational skills with an eye for detail and creativity.
  • Proactive, curious, and eager to learn in a dynamic environment.
  • Great communicator and team player with a collaborative approach.
  • Confident in Microsoft Office (Excel, PowerPoint, Outlook).

WHY JOIN BAT?


We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, color, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognize that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.

We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award-winning employee experience 
here.

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimizing your prospects of success by making suitable arrangements so that you may showcase your full potential.

Apply Now

Values

At BAT, our values show us the way to bring our purpose to life. Serving as our compass, they navigate every aspect of our path towards A Better Tomorrow™ defining how we innovate, grow, and achieve success while setting high standards for individual achievement and collective progress. Rooted in integrity and collaboration, they empower us as pioneers of change in a world that never stands still ensuring we shape BAT's legacy with confidence and purpose.

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  • Truly inclusive
  • Do the right thing
  • Love for our consumer
  • Passion to win
  • Empowered through trust
  • Stronger together
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Take Control of Your Future with BAT

At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers.

We believe that everyone has a place in our organisation. Whether you are seeking mentorship, diversifying your experience through international assignments or embracing innovative work methods, we’re here to propel your career aspirations and unleash your full potential.

We believe in you.
Join us at BAT, where purpose meets possibility, and your career story unfolds.

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“A fast pace and an international environment are what I love about working here. You get the chance to rotate within functions - and I've brought my passion for sustainability to Omni-Channel Deployment where I deliver a seamless consumer experience by ensuring unified deployments across all touchpoints, including E&E, Retail, and Digital platforms.”

Benefits

At our core, we understand your best work happens when you feel fully supported. Our meticulously
designed reward and benefits package are shaped to acknowledge your contributions and to magnify
your impact. As you grow, so do we.

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Social Wellbeing

Wellbeing is better when it’s shared. Benefits that foster a sense of community and connection among employees. The more time we make to give back and share what it means to live well with the communities around us, the closer we’ll be to them. We encourage positive social interactions inside and outside BAT, enhance collaboration, and create a supportive work environment where employees feel valued and connected.

Emotional Wellbeing

Balancing work and life to help you recharge and stay resilient. Benefits and initiatives that are designed to bolster our employees' mental health. At BAT we're fostering a culture of to help our employees to better manage life’s pressures and build resilience, no matter what life throws your way.

Physical Wellbeing

Good health is the cornerstone that allows everything else in our lives to align. Benefits that support our employees' physical health, expand coverage where needed it and promote healthy lifestyles, reducing stress and boosting overall energy and productivity.

Financial Wellbeing

Peace of mind is priceless, but it shouldn’t cost the earth. Benefits and initiatives designed to assist you in achieving financial stability and security, empowering you to make well informed financial decisions, alleviate financial stress, and enhance your short and long-term prospects.

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