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NPI Manager, mgmt.

Tokyo, Japan

Contract Type Permanent
Career Level Experienced Professional
Functions Operations
Salary Range Competitive salary
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Why Operations? Overview

Why Operations?

We intelligently connect our teams globally enabling thinking beyond conventional boundaries. We share knowledge at an unfathomable pace, facilitate cross-functional collaboration and transform processes to create the world’s best operational network. Our work enables our experts to feel in control of their ability to explore New Categories, acquire fresh expertise and accelerate the rate at which they can deliver results.

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Why BAT?

At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers - It's one of the many reasons we have been named as a Global Top Employer for the eighth consecutive year.

We believe that Leadership shouldn’t be confined to titles. It’s a mindset and through our leading Learning and Development programmes, you’ll continuously develop your skills and experience. With our unwavering support, you’ll work in cross functional teams connecting with industry leaders and expanding your professional network.

Join us at BAT, where purpose meets possibility, and your career story unfolds.

A Better Tomorrow

Building a Smokeless World is no small feat—it’s fueled by the collective efforts of talented individuals, each bringing their unique perspective. This is the most innovative chapter in BAT’s history, and you can help shape it.

Strategy and Purpose Brand and Innovation

NPI Manager, mgmt.

Why BAT Japan
Japan is a lead market for our smokeless portfolio — launches here are watched globally and decided locally.

  • A market-leading annual performance bonus (subject to eligibility)

  • Health cover, transport support and a flexible holiday plan with additional incentives

  • English and Japanese language training available

  • A published capability framework for every role and grade — so you know precisely what the next grade requires, not just that progression exists — plus online learning and structured leadership programmes

  • Global Top Employer for the ninth consecutive year — certified across five regions and a record 44 countries

Tokyo, Japan · Full-time · Manager

New products only matter once they reach a shelf. This is the job that gets them there.

BAT is a global multi-category consumer goods business, and we are in the middle of the biggest change in our history. Our purpose is to create A Better Tomorrow™, with a vision to build a smokeless world. As at 31 December 2025 we had 34.1m consumers of Smokeless Products, and those products accounted for 18.2% of Group revenue. Our ambition is 50m Smokeless consumers by 2030, and 50% of revenue from Non-Combustibles by 2035. That transformation is built one launch at a time — and in Japan, you would be the person running them.

The role
You own the deployment of new product introductions in Japan from end to end: the plan, the readiness, the risks, and the date the product is actually available. You sit between Product Development, Supply Chain, Quality and Commercial, and you are the person who tells the business what is happening, what is at risk, and what needs deciding this week.

What you'll own

  • The end-to-end launch plan for each new product in Japan, through to on-time, in-full delivery

  • The single source of truth on launch status — milestones, dependencies and decisions needed — visible from the project team up to the leadership team

  • The risk picture: spotting what will slip before it slips, and landing the fix

  • Delivery across Product Development, Supply Chain, Quality and Commercial — none of whom report to you, so influence is the job

  • The trade-off calls when timing, cost and scope collide — and the reasoning behind them

  • How BAT Japan runs launches, so the next one is easier than the last

What you'll bring

  • A working understanding of how a supply chain behaves under pressure, not just on a process map

  • The credibility to influence across levels and functions without owning the org chart

  • Clear, direct communication — you will brief senior stakeholders regularly, in writing and in the room

  • Composure when timelines are tight and priorities compete

Qualifications

  • Real project management experience in fast-moving consumer goods, supply chain, or a comparable multi-product environment

  • This role is delivered in English. Japanese is welcome, but not required.

Whoever you are and wherever you're from, you can belong here — many nationalities, ages, genders and professional backgrounds, supported by Women in Leadership and B-United, our LGBTQ+ and allies network. Our Global Returners programme supports people restarting after time away from work. Need an adjustment during the process? Just tell us.

Apply Now

Values

At BAT, our values show us the way to bring our purpose to life. Serving as our compass, they navigate every aspect of our path towards A Better Tomorrow™ defining how we innovate, grow, and achieve success while setting high standards for individual achievement and collective progress. Rooted in integrity and collaboration, they empower us as pioneers of change in a world that never stands still ensuring we shape BAT's legacy with confidence and purpose.

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  • Truly inclusive
  • Do the right thing
  • Love for our consumer
  • Passion to win
  • Empowered through trust
  • Stronger together
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Take Control of Your Future with BAT

At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers.

We believe that everyone has a place in our organization. Whether you are seeking mentorship, diversifying your experience through international assignments or embracing innovative work methods, we’re here to propel your career aspirations and unleash your full potential.

We believe in you.
Join us at BAT, where purpose meets possibility, and your career story unfolds.

Employee Image

“One of my job responsibilities is leading initiatives that develop new capabilities for our operations team. In our Nairobi factory, we’re devoted to closing gaps and reducing losses that might happen in manufacturing processes and improving operational results.”

Benefits

At our core, we understand your best work happens when you feel fully supported. Our meticulously
designed reward and benefits package are shaped to acknowledge your contributions and to magnify
your impact. As you grow, so do we.

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Social Wellbeing

Wellbeing is better when it’s shared. Benefits that foster a sense of community and connection among employees. The more time we make to give back and share what it means to live well with the communities around us, the closer we’ll be to them. We encourage positive social interactions inside and outside BAT, enhance collaboration, and create a supportive work environment where employees feel valued and connected.

Emotional Wellbeing

Balancing work and life to help you recharge and stay resilient. Benefits and initiatives that are designed to bolster our employees' mental health. At BAT we're fostering a culture of to help our employees to better manage life’s pressures and build resilience, no matter what life throws your way.

Physical Wellbeing

Good health is the cornerstone that allows everything else in our lives to align. Benefits that support our employees' physical health, expand coverage where needed it and promote healthy lifestyles, reducing stress and boosting overall energy and productivity.

Financial Wellbeing

Peace of mind is priceless, but it shouldn’t cost the earth. Benefits and initiatives designed to assist you in achieving financial stability and security, empowering you to make well informed financial decisions, alleviate financial stress, and enhance your short and long-term prospects.

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