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Email Marketing Specialist

Warsaw, Poland

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Contract Type Permanent
Career Level Experienced Professional
Function Marketing
Salary Range Competitive salary
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Why Marketing? Overview

Why Marketing?

We are impactful storytellers who push boundaries and find innovative ways to connect and interact with our customers. We sell our brands in more than 150 markets worldwide, many of which are strictly regulated. At the same time, the rise of Smokeless Products means we're operating in a rapidly shifting landscape and its these factors that present the type of challenges we thrive on. We use emerging technologies and complex data to drive innovation. From brand and strategy through e-commerce to trade marketing.

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Why BAT?

At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers - It's one of the many reasons we have been named as a Global Top Employer for the eighth consecutive year.

We believe that Leadership shouldn’t be confined to titles. It’s a mindset and through our leading Learning and Development programmes, you’ll continuously develop your skills and experience. With our unwavering support, you’ll work in cross functional teams connecting with industry leaders and expanding your professional network.

Join us at BAT, where purpose meets possibility, and your career story unfolds.

A Better Tomorrow

Building a Smokeless World is no small feat—it’s fueled by the collective efforts of talented individuals, each bringing their unique perspective. This is the most innovative chapter in BAT’s history, and you can help shape it.

Strategy and Purpose Brand and Innovation

Email Marketing Specialist

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

BAT POLANDIS LOOKING FOR AN EMAIL MARKETING SPECIALIST

SENIORITY LEVEL: Experienced Professional

FUNCTION: Marketing

LOCATION: Warsaw, Poland

BENEFITS:

  • Private Medical Subscription and Life Insurance 
  • Fitness, Wellness and Mental Health benefits 
  • Learning & Development programs 
  • Holidays with family
  • Hybrid work environment
  • Christmas Gift/Bonus
  • Annual performance bonus

ROLE POSITIONING AND OBJECTIVES

As an  Email Marketing Specialist you will play a pivotal role in ensuring the seamless execution of CRM & Consumer Care initiatives across our markets. You will work within the Global Business Solutions - Consumer Experience Digital Operations team, collaborating closely with the Digital & Omnichannel Area function to enhance consumer engagement and satisfaction.

You will be responsible for the day-to-day deployment and operational execution of CRM & Consumer Care activities, ensuring that all initiatives are delivered successfully, on time, and in compliance with company standards.

WHAT YOU WILL BE ACCOUNTABLE FOR

  • Drive Operational Excellence – Execute and oversee the smooth delivery of CRM & Consumer Care campaigns, ensuring they are optimized for performance. Identify trends and opportunities for improvement.
  • Enhance Consumer Experience – Develop and execute email marketing campaigns to drive consumer engagement as well as creating audience segments based on target audience data and behaviours.
  • Collaborate & Influence – Work cross-functionally with Brand, Commercial, Consumer Experience, and IDT teams, along with agency partners, to drive business growth and consumer satisfaction.
  • Deliver Data-Driven Insights – Utilize digital performance data to optimize CRM activation strategies, ensuring best-in-class consumer engagement.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

  • Experience managing CRM campaign operations in Salesforce Marketing Cloud, including email content uploads, scheduling, and deployment.
  • Oversee end-to-end project management, ensuring timely execution and optimization of email user journeys.
  • Provide technical and operational expertise to guide teams on best practices for CRM execution.
  • Support end-market teams with consumer care operations, ensuring inquiries are handled effectively across various channels.
  • Analyse campaign performance, sharing insights and recommendations to improve future activations.

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

  • Global Top Employer with 53,000 BAT people across more than 180 markets
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

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Our Values

At BAT, our values show us the way to bring our purpose to life. Serving as our compass, they navigate every aspect of our path towards A Better Tomorrow™ defining how we innovate, grow, and achieve success while setting high standards for individual achievement and collective progress. Rooted in integrity and collaboration, they empower us as pioneers of change in a world that never stands still ensuring we shape BAT's legacy with confidence and purpose.

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  • Truly inclusive
  • Do the right thing
  • Love for our consumer
  • Passion to win
  • Empowered through trust
  • Stronger together
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Take Control of Your Future with BAT

At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers.

We believe that everyone has a place in our organisation. Whether you are seeking mentorship, diversifying your experience through international assignments or embracing innovative work methods, we’re here to propel your career aspirations and unleash your full potential.

We believe in you.
Join us at BAT, where purpose meets possibility, and your career story unfolds.

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“A fast pace and an international environment are what I love about working here. You get the chance to rotate within functions - and I've brought my passion for sustainability to the Brand Building and Management department”

Stephanie Toor
Activation Manager, Denmark

Benefits

At our core, we understand your best work happens when you feel fully supported. Our meticulously
designed reward and benefits package are shaped to acknowledge your contributions and to magnify
your impact. As you grow, so do we.

Social Wellbeing

Wellbeing is better when it’s shared. Benefits that foster a sense of community and connection among employees. The more time we make to give back and share what it means to live well with the communities around us, the closer we’ll be to them. We encourage positive social interactions inside and outside BAT, enhance collaboration, and create a supportive work environment where employees feel valued and connected.

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