BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American Tobacco Poland has an exciting opportunity for a Junior Activation Manager in Warsaw
As a Junior Brand Manager, you will have to ensure best in class execution of the marketing campaigns planning. The key duties include co-shaping together with Campaign Manager the activation plan based on consumer insights to build brand awareness, trigger conversion and cultivate consumers’ loyalty, as well as build brand equity.
Your daily work will require not only creativity and ability to connect the dots, but also very well developed organizations skills to handle different collaborators and ensure timely & outstanding execution. To do so, you will be collaborating with internal teams, e.g. Brand, Legal, Digital, POSM, Trade and external stakeholders, e.g. creative agency.
Your key responsibilities will include:
- Supporting Campaign Manager in the strategic and operational activation planning, providing inputs based on insights
- Managing execution with all cross functional partners to meet project KPIs on brand strength, awareness, conversion and retention
- Being responsible for brand consistency across touchpoints
- Collaboration with creative agency
- Providing briefs & guidelines for D2C, Digital, POSM, Events & Horeca
- Handling marketing budget to ensure cost efficiency and effectiveness of all marketing activities
- Participation in monthly company meetings and preparing inputs
- Acting as a point of contact for activation matters in dedicated categories
What are we looking for?
- Min. 2 years of experience in marketing/commercial function in international environment
- Bachelor’s degree or equivalent experience in Marketing / Management or similar
- Business proficient language skills in English and Polish
- Good knowledge of MS Office
- Distinctive communication skills
- Excellent skills in driving an agenda involving multiple points of interactions / stakeholders
- Determined team player with good analytical and problem-solving skills
- Strong aim to challenge status quo, dealing with ambiguity & ability to see things from new perspective
- Capacity to nurture in a target driven environment & be organised in approach
- Understanding of agency scope and management of creative assets to meet business objectives
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
