BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American TobaccoRomania has an exciting opportunity for a Digital Activation Executive in Rome, Italy
We need a Digital Activation Executive to lead in creating and driving content-based activation strategies that aim to improve consumer engagement throughout BAT's digital ecosystem. The role focuses on delivering impactful experiences, running digital campaigns, and ensuring consistency in consumer-facing content across touchpoints. This is a key role within the Digital & Consumer Experience team, supporting brand growth through effective storytelling, coordination of engagement initiatives, and project management across internal and external partners.
Your key responsibilities will include:
- Plan and implement content-based digital engagement strategies in line with brand and business objectives
- Coordinate the execution of always-on and campaign-specific activations across owned channels
- Support the design and deployment of consumer journeys that connect digital storytelling with measurable actions (e.g. CRM, loyalty, conversion)
- Lead cross-functional briefings involving Brand, CRM, Legal, and Media teams to align messaging and execution timelines
- Manage external agencies and vendors to ensure timely and on-brand delivery of creative assets and activation materials
- Collaborate with CRM and Data teams to supervise performance, optimize engagement Key Performance Indicators, and propose continuous improvement
- Lead all aspects of the production and localization of content formats including video, static, and interactive assets for key campaigns
- Contribute to budget planning and post-initiative evaluations with a focus on return on investment and consumer impact
- Ensure content and activations are aligned with global brand guidelines and local compliance requirements
- Participate in testing and adoption of new engagement tools and formats across digital channels
What are we looking for?
- 2-5 years of experience in Brand, Digital or Consumer Engagement roles, ideally in a fast-paced, global or regional marketing environment
- Demonstrated ability in coordinating campaigns and collaborating with various teams
- Strong project management skills with attention to detail and delivery timelines
- Experience in working with creative and media agencies on multi-platform campaigns
- Knowledge of digital Key Performance Indicators and how to translate content strategy into measurable engagement
- Ability to develop, present and defend business proposals
- Consumer centric attitude & good understanding of consumer behaviour online
- Commercial approach, business oriented, ambitious
- Excellent communication and presentation skills, in English
- Curious, proactive approach with the ability to balance creativity and execution
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
