BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
BAT Korea has an exciting opportunity for a Paid Media Executive.
The Paid Media Executive is responsible for planning and execution of paid media plan across digital and offline channels, as well as delivering creative ad development and its delivery. Creative ad delivery includes static ads, video ads, tied-up ads, as well as SEM key words. It is required to ensure consistency for comprehensive brand messaging and its visuals, and project management for its delivery to media. This role supports Paid Media Manager to develop paid media strategy and its performance/optimization.
This role also involves SEO strategy development, performance monitoring and its optimization - providing insights and input cross-functionally, to develop and implement SEO contents into other digital touchpoints.
Exploration of new media touch points is also encouraged as part of this role to achieve effective media targeting and performance, to best fit our target audience.
REPORTS TO: Paid Media Manager
FUNCTION: Consumer Experience | Activation
LOCATION: Korea
Your key responsibilities will include:
- Develop media ad creatives aligned to overall brand messaging, visual expression, and media plan. Optimize creative expression as well as CTA to achieve better performance.
- Synchronization and alignment cross-functionally to ensure consistent messaging.
- Ensure all executions are fully compliant and approved by Legal & compliance team before its delivery.
- Ensure media censorship and OTIF delivery of finalized resized assets to publisher.
- Exploration of new media touch points for better media targeting and performance to best fit our target audience.
- Develop and plan SEO strategy and tactics. Monitor performance to ensure always-on improvement.
- Responsible for related internal processes and administration such as contract, PO, and its financial management.
- Responsible for both Korea and Japan market, Korea as primary focused.
What are we looking for?
Experience Required
- 2+ years of experience in media ad creative development.
- Excellent project management and organizational skills in agile manner.
- Excellent language skills (Korean) to ensure quality of output.
- Sufficient business level of language skills (English) to ensure quality of internal/external communication.
- Strong communication skill to manage internal/external collaborators..
- Experience working with cross-functional teams and external vendors.
Technical / Functional / Leadership Skills Required
- Experience and good understanding of data-driven paid media planning and optimization.
- Experience in consumer goods or regulated industries and brands which has regulated marketing restrictions.
- Experience in managing large-scale media ads investment under regulated marketing industry.
- Consumer-centric, Flexible, proactive, agile mind-set and able to work under pressure.
- Resilient to various challenges from business to operational, adjust and optimize to achieve goal.
- Strong sense of ownership, accountability and team work.
- Able to set clear objectives and make strategic decisions with data and facts.
- Strong business mentality, able to simulate business impact.
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
