Area Communication Manager
Area Communication Manager
București, București Candidați acumBAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American Tobacco Romania has an exciting opportunity for an Area Communication Manager in Bucharest
Join BAT and shape communications across 14 markets. You will set the internal communications strategy and lead campaigns across the SEE Area, acting as a trusted advisor to the Area Leadership Team and functions across the business. In Romania, you will lead external communications end to end: media relations, social media, reputation and crisis management. Reporting to the SEE Area & Romania Business Communications Senior Manager, this is a role with regional scope, senior visibility and direct influence on how BAT is seen, inside and outside the organisation.
Your key responsibilities will include:
- Develop and lead the Area internal communications strategy and campaigns, bringing BAT's strategy, Group direction and performance to life for colleagues across SEE.
- Act as a strategic communications advisor to the Area Leadership Team and functions, including on leadership visibility, transformation and key business moments.
- Select and implement the right channels, tools and content to keep communication flowing effectively across markets.
- Own the external communications strategy for Romania, aligned with the Area narrative, from planning to execution.
- Lead media relations and PR campaigns that voice BAT's positions on relevant business topics.
- Manage BAT's corporate social media presence in Romania and coordinate the agenda for the area to create content that strengthens our reputation.
- Prepare for and manage issues and crisis communications.
- Build trusted relationships with media and support our advocacy and stakeholder engagement agenda through relevant communications channels.
What are we looking for?
- University degree, preferably in Communication, Business or International Relations.
- Around 5 years of professional experience in internal and external communication.
- Proven experience developing and implementing communication campaigns, from idea to delivery.
- Hands-on experience in media relations, social media and crisis communications.
- Experience in a highly regulated sector is an advantage.
- Understanding of the political, regulatory and media environment.
- Initiative, sound judgement, project management and prioritisation.
- Ability to write, edit and present clearly for different channels and audiences.
- Strong interpersonal, leadership, analytical, engagement and problem-solving skills.
- Experience in a highly regulated sector is an advantage.
- Advanced proficiency in English and Romanian, both written and spoken.
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
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