BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American TobaccoVietnam has an exciting opportunity for a Consumer Insights Manager in HCMC, Vietnam
The Consumer Insights Manager plays as a key role in facilitating insights related projects, analysis & operational tasks. They contribute to the development of a Single View of the Nicotine Consumer and insights/foresights across the key contestable consumer pools to drive scale in our brands and protect the heartland base of our portfolio.
Reports to: Senior Consumer Insights Manager
Reporting Level: Manages Self
Your key responsibilities will include:
- Input into the development of the Insights & Foresights (I&F) agenda for Combustibles, New Categories for Vietnam
- Complete the I&F plan and implement, manage and report on consumer research as defined by the Insights Manager.
- Manage the admin processes and ensure 100% adherence to the key protocols around business
- Proactively develop consumer insights through analyzing multiple sources and harness findings, to build a profound, simplified understanding of combustible and new category consumers.
- Translate data & information into impactful insights & foresights and support action from insights through guiding the business on interpretation and strategic decision making.
- Provide input into the development of vision, strategy and go-to-market plans for each category.
- Support the development of a single view of the Nicotine Consumer in respective markets and assist in developing organizational understanding of consumers, shoppers & and the operating environment.
- Assist in the management of research agencies, ensuring OTIF delivery of outputs at defined quality standards, and evaluations are conducted for initiatives.
- Manage complex internal data, research reports & ease of accessibility across the organization, driving tech-enabled automation and simplification, empowering teams to self-serve on-demand.
- Support development and embedding of new capabilities across the business.
- Assignment of other Consumer Insights - related tasks, initiatives as and when required
What are we looking for?
- Bachelor's degree or equivalent experience in business, marketing, marketing, statistics or any related field
- Minimum of 3 years’ experience in Insights/ BI in a leading FMCG company or research agency covering all aspects of research methodologies and principles including both conventional and innovative techniques and interpretation of results and implications
- English, Vietnamese Fluent
- Strong analytical skills to be able to identify & gather right information sources
- Ability to influence and create consensus from collaborators
- Strong communication and storytelling skills: ability to deliver effective presentations to collaborators at all levels
- Experience in managing a research/information budget and in selecting and managing external suppliers
- Mastery of Office 365
- Ability to develop impactful and concise presentations in PowerPoint
- Ability to work at pace with Excel e.g. Pivot, Lookup functions, visualisation and data mapping
- Mastery in traditional research data: inc. consumer U&A, brand health tracking, retail audit tracking, pack test, communication test, campaign tracking etc
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
