BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
ROLE SUMMARY
As a member of the Japan Commercial B2B2C team, you will be supporting the execution of B2B2C (business to business to consumer) activity for online platforms. Consumer engagement via our partner owned digital platforms is becoming a key capability for BATJ, driving stronger brand presence and directly targeting consumers to drive switching and retention. Furthermore, solutions not only needs to drive our underlying growth, but also benefit our retail partners for their growth agenda. You will drive the overall growth and optimize D2C (direct to consumer) promotion, by understanding the company strategy and objective, planning, executing, reviewing and developing new capabilities. You will work closely with multiple stakeholders, internally and externally, to drive engagement within the company and drive buy-in of plans from external partners.
This role requires understanding of basic FMCG business, data analytics, marketing (online/offline), project management and operations understanding.
ACCOUNTABILITIES
· Key Account D2C Activity Management
o Working closely with the B2B2C team members to drive our business via online D2C touch point, with consideration of the best mix with ongoing several D2C activities and Key Account promotion/campaign plans
o With the collaboration with internal/external stakeholders, execute a robust and effective D2C activity and deliver key trial, sales and conversion metrics.
o Review activity performance and consumer behaviour by working closely with analytics teams to develop actionable insights for improvement of overall D2C activities and others.
o Support management of activities within the planned annual budget, develop reports, and confirm payments on each activity to be done in timely manner
o Support projects on behalf of online D2C team with internal and external teams on the development & deployment of new capabilities
Experience Required
· Experience of successful planning and execution of marketing campaigns and projects with cross functional teams
· FMCG marketing, project management, consulting, and / or marketing agency experience
· Experience of managing external agencies and / or suppliers
· Fluent in Japanese / Business level English preferred
Technical / Functional / Leadership Skills Required
· Experience writing marketing briefs / business requirements and turning into use cases or user stories
· Ability to document & organize tasks, create process maps, SOP (standard operating procedure) manuals, educate relevant stakeholders, and identify improvement areas
· Resilient, flexible, and confident to work in a fast-paced, dynamic, and ambiguous environment (GRIT: Gats/Resilience/Initiative/Tenacity)
· Good planning and project management skills
· Effective communication and presentation skills
· Good data collection, analytical and quantitative skills
· MS Office Skills (Outlook, Word, Excel, PPT)
Education / Qualifications / Certifications Required
· Bachelor’s degree
BENEFICIAL
· UI/UX design
· Data Analytics & Insights
· Ad agency or Data Based marketing agency industry experience
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
