BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
ROLE SUMMARY
What are the key objectives and expectations from this role?
Primary Responsibilities:
Translating Marketing plans into actionable items across Japan market to ensure sustainable and impactful growth.
- Collaborate with various cross-functional teams to translate marketing plans into actionable, on-the-ground commercial execution plans.
- Lead the implementation and operationalization of various marketing activities, where applicable.
- Be the custodian of project management with tight time-fencing and orchestration.
- Develop and propose standardized process for granular KPI tracking for Commercial team.
- Most primary point of contact in operationalizing projects across all teams.
Secondary Responsibilities:
Continuous Improvement and ad-hoc support
- Supporting ad-hoc initiatives driven by management.
- Analyze commercial processes and metrics to find opportunities for improvement.
What is the direct impact of this role on the team and/or organization?
This role will act as a bridge between the Japan Commercial Team and the Area Marketing Teams and Finance Planning Teams. Key impact is to ensure all stakeholders are aligned on the business expectations, clear on any actions needed, and collaborating to achieve operational excellence.
Reports to
Trade Operations Manager
Number of Direct Reports
N/A
Core Relations
- Commercial team: Area Capability Development team / Key Account team / Field Force team
- Area team: Category / CX / SP&I / Finance Planning
Geographic Scope
Japan
Travel Required
N/A
ACCOUNTABILITIES
- Lead various project management and foster alignment and collaboration between function.
- Understand company plan and break it down to actional items for each team, and ensure all teams are delivering according to the plan.
- Track actual performance vs. target, account for variance and propose future mitigation plan.
- Analyze account point of sale and shipping data for market dynamics understanding.
- Support line manager and business stakeholders by conducting in-depth analysis utilizing customer POS data for our brands and key competitors, to generate high-impact commercial insights.
- Sharing and cascade of correct information at the right time to the right people.
EXPERIENCE, SKILLS, KNOWLEDGE
ESSENTIAL
Experience Required:
- Minimum 5 years work experience in areas related Brand Marketing, Performance Marketing, and Trade & Commercial (multinational FMCG companies preferred)
- Experience in project management
- Brand Marketing / Performance Marketing / Trade & Commercial Experience
- Strong interpersonal skills
Technical / Functional / Leadership Skills Required:
- Excellent reporting and presentation capabilities
- High proficiency in Excel and PowerPoint
- Written and spoken fluency in both Japanese and English
(equally important with high proficiency level) - Analytical, accurate and attention to details
- Ability to operate with pace under pressure, while ensuring follow-ups of all action items are done on time in full.
Education / Qualifications / Certificates Required:
Beneficial
- Experience in POS Data Analysis
- Experience in reporting and presentation to leadership team
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
