BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American TobaccoCosta Rica has an exciting opportunity for a Marketing Manager
The Marketing Deployment Manager for Central America South is responsible for preparing a multicategory cycle grid and managing teams, the role expands into more strategic and operational territory within the markets of Costa Rica, Nicaragua, Panama & Dominican Republic, being always aware of other LANCAR market strategies, to further understanding of the cluster needs as a whole.
Your key responsibilities will include:
- Campaign Execution: Lead the deployment of national and regional marketing campaigns, ensuring alignment with brand guidelines and business objectives.
- Cross-Functional Coordination: Collaborate with brand managers, sales teams, supply chain, and external agencies/suppliers to synchronize marketing efforts.
- Market Readiness: Ensure all assets, messaging, and promotional materials are tailored and ready for local markets.
- Performance Tracking: Monitor campaign performance and provide feedback to optimize future deployments.
- Budget Management: Oversee deployment budgets and ensure cost-effective execution.
- Scenario Planning: Anticipate potential conflicts or bottlenecks in the cycle grid and propose contingency plans.
- Data-Driven Prioritization: Use market data and performance metrics to prioritize campaigns and allocate resources effectively across categories.
- Integrated Planning: Align product launches, promotions, and activations across multiple categories to avoid overlap and maximize impact.
- Oversee the merchandising warehouse operations and coordinate the activities of merchandisers, ensuring timely deployment of materials, optimal inventory levels, and consistent brand execution across all touchpoints
What are we looking for?
- Strong understanding of the Fast-Moving Consumer Goods (FMCG) market.
- Familiarity with distribution channels within the FMCG sector.
- Solid grasp of budget management and financial planning.
- Proficient in computer systems and various software tools.
- Fluent in English, both written and spoken.
- Proven track record in sales of consumer goods.
- Experience working with established brands and brand activation strategies.
- Demonstrated ability in team leadership and personnel management.
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
