BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American Tobacco Poland has an exciting opportunity for an Area CX Strategy Manager in Warsaw
This role is responsible for shaping and driving the Consumer Experience (CX) strategy across Central Europe, ensuring seamless omnichannel consumer journeys that support acquisition, engagement, and long-term loyalty. The position leads the development and scaling of strategic CX capabilities, drives regional alignment and governance, and ensures investments and initiatives deliver measurable consumer and business value.
Your key responsibilities will include:
CX STRATEGY & OMNICHANNEL CAPABILITIES
- Define and evolve the multi‑category omnichannel Consumer Experience (CX) strategy for Central Europe, ensuring effective consumer acquisition, conversion and loyalisation, while delivering strong brand‑building impact- following Annual Marketing Planning cycle.
- Lead the design, optimisation, and scaling of digital consumer journeys and connected consumer capabilities, finding opportunities to enhance effectiveness, efficiency, and measurable consumer impact.
REGIONAL ALIGNMENT, GOVERNANCE & SCALING
- Act as the key Regional and GCX point of contact for CX strategy and capabilities, ensuring alignment across Global, Area, and End Markets while driving cross-market harmonies and prioritisation.
- Establish governance frameworks, planning processes, and deployment roadmaps to scale procedures, critical initiatives, and key projects consistently across Central Europe.
STRATEGIC CAPABILITIES & INVESTMENT DIRECTION
- Lead the development of long-term CX capabilities, partnering with End Markets to identify and implement enablers that support business strategy and consumer growth.
- Provide direction on CX investments, prioritising initiatives based on business impact, scalability, profitability, and long-term value creation.
TEAM LEADERSHIP & TALENT DEVELOPMENT
- Lead, coach, and develop the CX Strategy team, fostering a high-performing, collaborative, and innovation-driven culture.
- Build organisational capability by promoting standard processes, encouraging continuous improvement, and supporting talent development across the CX function.
What are we looking for?
- University degree with Business, Marketing or similar and Minimum 4 years of experience in marketing‑related roles within a similar, matrixed and international environment, including people leadership
- Proven experience in defining strategy and translating it into operational plans, engaging multiple teams and partners to drive execution.
- Strong project and programme management experience across complex, multi‑market initiatives.
- Experience translating Brand KPIs into D2C and omnichannel execution.
- Strong ability to operate with impact in a matrix organisation across cultures and functions.
- Excellent capability to connect consumer insights (needs, segmentation, behaviour) with commercial performance drivers.
- Demonstrated critical thinking, with the ability to analyse complex variables influencing long‑term business success and growth.
- Proven track record of collaboration, negotiation and change leadership at regional and global level.
- Confident communicator and presenter in an international setting.
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
