BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
ROLE PROFILE
GRADE: 32
JOB TITLE: Trade Marketing Representative
FUNCTION: Marketing /Trade Marketing
CITY & COUNTRY: Zambia
ROLE SUMMARY
What are the key objectives and expectations from this role?
This position exists to develop and drive territory specific volume and profit objectives for each trade channel of the business by the execution of strategic plans, sales goals achievement, ensuring exceptional customer service to existing & potential clients through the most effective and efficient utilization of budgets and living the BAT ethos i.e. being BOLD, FAST, EMPOWERED, DIVERSE and RESPONSIBLE.
ACCOUNTABILITIES
- Translate the corporate strategy into a marketing strategy that grows the BAT brands penetration and improves the ROI, ensuring
- Territory implementation of a trade marketing & distribution strategy that meets objectives set for consumer and customer segments
- Integration of market, consumer and customer insights in the territory, facilitating the formulation of the marketing strategy
- Achievement of end market business strategies in the territory assigned
- Drive the implementation of the marketing strategy
- Implementation of cascaded marketing programmers,
- Identify required changes in strategy and priorities during implementation
- Optimize effectiveness and efficiency of company’s resources
- Implementation of global initiatives in the territory assigned.
- Handle self KPIs and track ongoing results
- Handle allocated budget for all trade marketing activities in the territory
- Drive an ongoing process of marketing evaluation and innovation in order to achieve the maximum competitiveness in availability, communications, price and image
- Ensure compliance with Responsible Marketing Framework, facilitating productivity gains and continuous improvement
- Carry out any further duties as assigned by your line manager
EXPERIENCE, SKILLS, KNOWLEDGE ESSENTIAL
- Bachelor’s Degree or equivalent experience
- ZAQA certified qualifications
- No experience required
- Valid driver’s license (manual handing) at least 2 years old
- Results and productive
- Developing and managing relationships with key external partners
- Excellent written and verbal communications skills
- Excellent listening, negotiation and presentation skills
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
