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Sr. Manager Strategic Accounts - RYDE

Dallas, Texas

Career Level Experienced Professional
Functions Marketing
Salary Range Competitive salary
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Trade Marketing Careers

Our Trade Marketing teams work to bring a consistent branded experience to customers across the United States. We take on complex challenges and create solutions that are unrivaled by our competitors. You’ll also gain experience in brand positioning, consumer dialogue, account classification, strategy planning, and market tracking. Trade Marketing engages customers and consumers about Reynolds’ full portfolio of products, key strategic initiatives and our transformative journey of Building A Better Tomorrow™.

Sr. Manager Strategic Accounts - RYDE

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco has an exciting opportunity for a Sr. Manager Strategic Accounts - RYDE in USA

RYDE is a cutting-edge wellness and stimulation shot, designed for those who live fast, push limits, and demand more from their functional beverage solutions. As a rapidly growing startup, RYDE has successfully launched on Amazon, secured key retail partnerships in the retail space, and is looking to expand its footprint nationally.

The Sr. Manager Strategic Accounts – RYDE will support the Director of Trade in driving the brand’s national expansion across the U.S. This individual will be responsible for account management for the category, including the proposal of identifying, securing, and growing our portfolio of beverage retailers, distributors, and food service accounts.  This position holder will help develop and shape go-to-market strategies, amplify our market reach across multiple accounts, and drive sustainable revenue growth.

Your key responsibilities will include:

  • Cultivate and high-impact critical account relationships, ensuring high levels of customer satisfaction and achievement of ambitious growth targets through strategic planning
  • Support customer P&L management from above and below the line, ensuring margin delivery is congruent with Ryde: Financial Targets
  • Develop and execute channel strategies focused on delivering Trade Financials through increased volume and market share
  • Create joint business plans with top-tier partners and internal stakeholders to unlock volume, drive sales, visibility, and profitability
  • Leverage data-driven insights to guide account performance, and deliver tailored education and coaching focused on growth, upselling, and cross-selling to customers
  • Support cross-functional efforts with Trade Marketing and field execution teams to ensure flawless retail activation and alignment with account strategies
  • Identify and propose new strategic partners (new retail, distributor, and food service opportunities) that align with company growth priorities
  • Prospect, pitch, and secure new accounts within the beverage category across grocery, convenience, on-premises, and emerging channels
  • Support in negotiating favorable distribution agreements, pricing, and promotional strategies that drive sustainable growth
  • Build and maintain a robust pipeline of high-value opportunities
  • Partner with sales leadership to refine national go-to-market strategies and channel prioritisation
  • Provide market insights and competitive intelligence to inform brand, pricing, and promotional decisions
  • Collaborate across Marketing, Operations, and Supply Chain to ensure seamless execution and customer satisfaction

What are we looking for?

  • 3-5 years of sales leadership and/or account management experience in the beverage or consumer packaged goods (CPG) industry
  • Proven track record of managing key accounts and driving revenue growth
  • Strong new business development experience with established industry networks
  • Excellent negotiation, presentation, and relationship-building skills
  • Strong analytical acumen with ability to interpret data and translate into actionable insights
  • Self-starter with entrepreneurial mindset, able to thrive in a fast-paced, growth-oriented environment
  • Bachelor’s degree in business, Marketing, or related field (MBA a plus)

What we offer you?

  • We offer a market leading annual performance bonus (subject to eligibility)
  • Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
  • Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
  • You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
  • We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award-winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.

Apply Now

Our Values

At Reynolds, our values show us the way to bring our purpose to life. Serving as our compass, they navigate every aspect of our path towards A Better Tomorrow™ defining how we innovate, grow, and achieve success while setting high standards for individual achievement and collective progress. Rooted in integrity and collaboration, they empower us as pioneers of change in a world that never stands still ensuring we shape Reynolds' legacy with confidence and purpose.

Colorful circular design with the text 'WE ARE REYNOLDS' in the center
  • Truly inclusive
  • Do the right thing
  • Love for our consumer
  • Passion to win
  • Empowered through trust
  • Stronger together

Why Reynolds?

In the U.S., where innovation and resilience drive our workforce, Tomorrow Can’t Wait  at Reynolds reinforces our commitment to empowering employees to grow, thrive, and make an impact. It's one of the many reasons we have been named as a Global Top Employer for the eighth consecutive year.

Where You Work Matters - Gold Employer

Care

We genuinely care. We want our people to succeed. From tailored benefits to flexible working, we look after our people across the world. Creating an environment where everyone can be their unique selves, value different perspectives and celebrate success together. Because when people feel they truly belong, amazing happens.

Growth

We embrace growth. Empowering our people with resources to learn and develop. As a truly global business, the scale and scope of opportunity is boundless. Giving them the platform to grasp opportunities to succeed in BAT and their careers. Enabling them to maximize their potential working alongside the brightest minds, collaborating across continents. The potential for success is as limitless as your ambition.

Transformation

We're on a journey to alter the course of the industry and build a smokeless world. With substantial investments every year to drive innovation, to reduce harm and increase sustainability. Moving us closer to our goal. To get there, we need go-getters, problem-solvers, change-drivers. No matter your role, your work will fuel our progress. Seizing every opportunity, you'll push yourself to make positive changes that will impact the world for generations to come.

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Take Control of Your
Future with Reynolds

At Reynolds, we’re committed to more than just jobs, we’re dedicated to purposeful careers.

We believe that everyone has a place in our organization.
Whether you are seeking mentorship, diversifying your experience through international assignments or embracing innovative work methods, we’re here to propel your career aspirations and unleash your full potential.

We believe in you.
Join us at Reynolds, where purpose meets possibility, and your career story unfolds.

“The organization’s culture prioritizes its people, with significant investment in our workforce that motivates employees to go above and beyond.”

Devin Garrett, Senior Territory
Manager, Trade Marketing
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Benefits

At our core, we understand your best work happens when you feel fully supported. Our meticulously
designed reward and benefits package are shaped to acknowledge your contributions and to magnify
your impact. As you grow, so do we.

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Social Wellbeing

Wellbeing is better when it’s shared. Benefits that foster a sense of community and connection among employees. The more time we make to give back and share what it means to live well with the communities around us, the closer we’ll be to them. We encourage positive social interactions inside and outside BAT, enhance collaboration, and create a supportive work environment where employees feel valued and connected.

Emotional Wellbeing

Balancing work and life to help you recharge and stay resilient. Benefits and initiatives that are designed to bolster our employees' mental health. At BAT we're fostering a culture of to help our employees to better manage life’s pressures and build resilience, no matter what life throws your way.

Physical Wellbeing

Good health is the cornerstone that allows everything else in our lives to align. Benefits that support our employees' physical health, expand coverage where needed it and promote healthy lifestyles, reducing stress and boosting overall energy and productivity.

Financial Wellbeing

Peace of mind is priceless, but it shouldn’t cost the earth. Benefits and initiatives designed to assist you in achieving financial stability and security, empowering you to make well informed financial decisions, alleviate financial stress, and enhance your short and long-term prospects.

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