Expression of Interest: Global Graduate Programme Marketing (Trade)

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

The Global Graduate Programme is an 18-month fast-track journey designed to transform high-potential fresh graduates and young professionals into future BAT leaders across various functions. Through GGP, you’ll tackle real-world challenges, lead impactful projects, and build exceptional commercial skills from day one - gaining a deep understanding of market dynamics and how BAT’s departments collaborate for outstanding results.

With a focus on Trade Marketing & Sales, your key responsibilities in 3 different attachments includes:

As Global Graduate in Trade Marketing & Sales, you will explore comprehensive Marketing expertise with rotations in Trade Deployment, Field Sales, and Sales Operations.

Rotation in Field Sales

• Oversee and manage sales activities in assigned regions, including route planning, assign sales target, monitor and analyze trade performance metrics, manage sales representatives team, etc.
• Understand & analyze sales data to prioritize focus & come up with tactical initiatives to increase product distribution & sales performance.
• Build and maintain strong relationships with key trade partners (Province Distributor) & customers (Retailers & Wholesalers), collaborate with them to develop territory together.  

Rotation in Trade Deployment

• Based on sales performance, business focuses, able to prioritize where to focus and design trade activation initiatives to drive sales performance.
• Monitor key metrics to analyze effectiveness & make adjustment actions.
• Collaborate closely with other departments such as Sales, Brand to ensure consistency of product launching & product development in market.
• Create and execute customer engagement campaigns to cultivate loyalty, strengthen relationships and transform customers into strategic business partners.

Rotation in Sales Operations

• Ensure operational excellence across all tiers of the distribution model by providing effective process, sales guidance, tools, and trade policies.
• Support manage trade system & data, provide helpful insights to improve field operation effectiveness.

• Support build & maintain strong relationship with key trade partners (Master Distribitor), collaborate with them to develop business growth plan together.  

What are we looking for?

• Bachelor’s or Master’s degree in Marketing, Business, or related fields
•  Final year student, fresh graduate, or professional with up to 2 years of relevant work experience
• Available to work full-time from December 2025
• Show strong leadership potential and align with our Core Values
• Excellent communication, interpersonal, and collaboration skills
• Resilient, self-motivated, results-driven, agile, and independent
• Strong academic record
• Globally mobile, proficient in English, and a Vietnam national

What we offer you?
•    We offer a market leading annual performance bonus (subject to eligibility)
•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
•    Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
•    You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.