Route to Market Analyst

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GRADE: 33

JOB TITLE: Route to Market Trade Analyst

EXTERNAL JOB TITLE: (optional – what is an alternative job title that would be more commonly used in the external market?)

FUNCTION: Trade Support

SUB FUNCTION:  Route to Market

CITY & COUNTRY:  Lisbon, Portugal

What are the key objectives and expectations from this role?  

The key objectives of this role are:

1. Analytical capacity of data from different sources turning into actions to follow aligned with the objectives of the company.
2. Financial knowledge for the management of the incentive scheme for field force.

What is the direct impact of this role on the team or organization?

1. Deliver SOM OTS growth..
2. Act as a link between the Field Force and HQs for IT systems.
3. Monitoring and analysis of the objective’s fulfilment, turning them into ad-hoc actions to ensure the performance of the company.
4. Comprehensive management of the incentive scheme of our commercial network.
5. Plan trade activities in CRM systems ensuring good optimization of visits from our field force.

(please provide a list of typical accountabilities to be performed. Please avoid unfamiliar acronyms, project names or BAT jargon and ensure terminology is external market friendly. Please prioritise the most critical accountabilities and reflect them within the first 8 points)  

• Cross-functional Collaboration: Collaborate with sales and marketing teams to ensure that all activities (product launches, promotions..) are executed with excellence across distribution channels while 
• Participate in field force strategy planning to maximize the efficiency across various distribution channels.
• Cycle activities deployment with all the stakeholders in market on time.
• FF CRM compliance and maintenance align with planned activities.
• Company product portfolio and POS universe maintenance..
• Monitoring monthly field force activities and incentives targets and consecution.
• Ensure distribution levels for all the categories especially for NPIs launches and pipeline creations.
• Monitoring environmental, health and safety standards to make sure the company fully meets the external and internal requirements and create best practices which further enhance the overall wellbeing of our employees.

EXPERIENCE, SKILLS, KNOWLEDGE

ESSENTIAL(please provide only criteria considered to be ‘must haves’)

Experience Required

(Please put the most critical information in the first 2 points

• At least 3 years’ experience in a Trade-Brand Marketing team, sales force or data agency.
• FMCG company that has incorporated a trade channel and account management approach.

Technical / Functional / Leadership Skills Required

(Please put the most critical information and reflect it in the first 4 points)

• User knowledge of content editing skills: Word, Excel, PowerPoint, Access, and also CRM: PowerBI, Sales Force
• Good communication skills.
• Effective negotiation skills
• Critical and analytical thinking
• Problem solving and making things happen
• Leadership
• Team working and management
• Analytical capacity
• Pressure management
• Proactive in decision making and proposals
• Strategic vision of channel and whole company
• Responsible
• Capacity for people development

Education / Qualifications / Certifications Required

(Please put the most critical information and reflect it in the first 2 points)

BENEFICIAL(please provide a maximum of 3 criteria that would be deemed ‘useful to have’ but not essential)

QUALIFYING QUESTIONS FOR APPLICANTS

(Helping the right candidates to apply is critical. Please provide up to 3 questions that a job seeker can use to self-assess their suitability.

These questions should be answerable with ‘yes or no’ and will feature when the role is being advertised e.g. Do you have recent experience in…? Do you have knowledge of…? Are you familiar with…? Have you worked in…? Have you used…? Do you have...?)

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