Marketing Insights & Foresights Manager

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. 
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

We’re looking for a new colleague to join our motivated and dynamic Marketing Insights team, with a passion for turning data into clear, impactful consumer insights that drive better marketing decisions. This is a unique opportunity to be the voice of the consumer in a fast-evolving category, transforming complex data into meaningful insights that shape marketing strategy and execution. 

You’ll help build and evolve consumer journey frameworks to identify opportunities, challenges, and unmet needs across nicotine categories. By tracking category dynamics, brand performance, and competitive activity, you’ll bring clarity to what drives growth and where the next opportunities lie.

You’ll also contribute to BAT Western Europe’s insights agenda by connecting regional market learnings with global teams and broader strategic priorities.

Your key responsibilities will include

• Generate, condense and support the delivery of comprehensive, forward-looking and actionable consumer insights across combustible and non-combustible categories and Western Europe end markets to shape short-, mid- and long-term marketing and corporate strategies and plans; enabling effective strategic, operational and tactical business decisions
• Aggregate and synthesize multiple data sources and research outputs into meaningful, actionable insights, translating them into clear narratives and impactful recommendations for the business
• Define relevant growth opportunities and target consumer segments through robust market segmentation to support portfolio and brand strategy development across categories
• Drive and embed a strong consumer-centric mindset across the Western Europe organization
• Partner with Western Europe Marketing leadership to discuss insights, translate findings into strategic implications, and support decision-making
• Lead ad hoc deep-dive analyses to answer key business questions and address emerging challenges
• Prepare category performance reviews and consumer deep-dive presentations for local markets, ensuring clear storytelling and business relevance
• Manage relationships with research and analytics agencies, ensuring high-quality delivery aligned with business needs, priorities, and BAT standards

What are we looking for?

• Minimum 5 years of experience in Marketing roles (strong preference for Insights) within a multinational FMCG company or a research agency
• Strong expertise in consumer and market research methodologies, both quantitative and qualitative, including behavioral insights and modern AI-driven research tools
• Deep understanding of consumer needs, attitudes and behaviors combined with strong commercial acumen and holistic business understanding
• Proven experience in translating complex data and research outputs into clear, actionable insights and business opportunities that drive decision-making
• Strong analytical, conceptual, and strategic thinking skills with the ability to simplify complex and sometimes conflicting information into clear conclusions
• Experience managing and steering external agencies and third-party partners effectively
• Excellent communication, presentation, influencing, and stakeholder management skills, with the ability to engage and align senior decision-makers
• University degree (Master+) with focus on Marketing and/or Statistics, with additional experience in consumer analytics, advanced digital analytics, or brand marketing as a plus

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.

We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experiencehere.

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.