Regional NC Activation Manager

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. 
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

What are the key objectives and expectations from this role? 

Work as an integral part of the Regional NC deployment; assist and deploy the Global Consumer Activation Plans and relevant programmes in AME for Breakthrough and Strategic Projects. This will serve and provide a support function to all DRBU's and EM’s; understanding their needs, and ensuring assets and plans are handed off on time and in full for them to deliver in line with agreed standards and the ambition of fostering greater adoption and brand consistency.

What is the direct impact of this role on the team or organization?

• Strengthen DRBU initiatives by cultivating a supportive culture within the CX team and actively contributing to Lead DRBU development alongside the global team, while effectively advocating for non-lead DRBU interests. Enhance strategic collaboration, content development, planning, and orchestration; support capability building; and facilitate the dissemination of best practices from Lead DRBUs across the AME region through close coordination with the Regional NC Category team and Regional CX to maintain consistent branding.
• Advance the overarching objective of expanding the NC portfolio and brand presence among audiences by aligning with cultural insights and delivering targeted, engaging content.
• Brand Visibility and Market Growth: The Regional Activation Manager is responsible for leading regional marketing initiatives and activation plans, ensuring that global strategies are tailored for regional relevance. This role has a direct impact on brand awareness, consumer engagement, and commercial performance within the region.

Your key responsibilities will include:

• Thoroughly understand the global strategy for Consumer Experience and how it shapes unique, relevant, and whenever possible, personalised interactions for NC consumers. The goal is to deliver a consistent brand experience at every consumer touchpoint, encouraging users to share their positive experiences and become loyal supporters of the brand for Breakthrough and Strategic Projects.
• Grasp the needs of DRBUs and EMs to contribute to the global creation of comprehensive 360-degree consumer experience plans, strategic templates, and activations that maximize commercial opportunities. This could involve social and digital content, retail events, physical and digital promotions, hospitality (both physical and digital), connected packaging, ecommerce, and CRM initiatives.
• Support, and frequently lead, the execution and dissemination of Integrated Consumer Experience planning processes and cycle plans from key Markets or DRBUs. This ensures timely communication, increases transparency, and encourages broader adoption and activation across additional DRBUs and EMs.
• Enhance DRBU and EM understanding of activations and identify ways in which successful activations can be reverse engineered to inform global Consumer Experience strategies and programs that address EM requirements.
• Campaign effectiveness: Identify and evaluate potential opportunities by applying KPIs and critical success factors to ensure that campaigns in DRBUs and EMs are fit for purpose. Where applicable, oversee CF and AF delivery by global team, ensuring delivery within budget and timelines, and take the learning from the lead DRBUs for the rest of AME Campaign deployment.

What are we looking for?

• Extensive experience in CPG, brand-led, and lifestyle organizations, with strong exposure to above-market environments.
• Expertise in content, brand, and campaign planning, with a solid understanding of Creative Agency workflows.
• Strong strategic mindset and ability to translate the global Consumer Experience vision into impactful execution.
• Experience activating content and assets across multiple consumer touchpoints.
• Strong stakeholder management skills, with the ability to influence and build relationships across cultures, functions, and matrix organizations.
• Excellent communication and presentation skills, combined with resilience and the ability to deliver end-to-end projects in fast-paced environments.
• Adaptable and collaborative, with proven experience managing change, navigating ambiguity, and solving problems in agile ways of working.
• Proficient in agile tools and methodologies, including Kanban, backlog management, Monday.com, Workfront, and AEM, supported by a university degree.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills.
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes.

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.

We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.

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