BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American Tobacco UKhas an exciting opportunity for an FMC Insights Managerin London
ROLE SUMMARY
Your key responsibilities will include:
The Insights Manager supports the development of consumer and market understanding to inform business decisions. This role focuses on gathering and analysing data, assisting in research projects, and contributing to insight activation across marketing and innovation teams. Success requires curiosity, analytical thinking, and the ability to translate findings into clear, actionable recommendations.
This role helps embed consumer-centric thinking into strategies by providing timely and accurate insights. It strengthens decision-making and supports innovation by ensuring the voice of the consumer is represented in key projects.
Consumer and Market Understanding
- Analyse consumer behaviour, attitudes, and market & performance trends.
- Monitor competitive activity and cultural shifts.
- Understand drivers industry and BAT performance and link consumer with commercial insights
Research Management
- Manage qualitative and quantitative research projects.
- Work with external agencies to ensure quality and timely delivery.
- Embed modern research methodologies and AI into practice and drive its usage with key stakeholders
Insight Activation & Strategic insights narrative
- Prepare reports and presentations that translate data into actionable insights.
- Support storytelling efforts to engage stakeholders.
- Drive a consistent strategic insights narrative to inform category SMP process
Trend Monitoring
- Identify emerging trends and share implications with the business.
- Link cross category macro and nicotine trends to combustibles in the evolving consumer context
Collaboration and Capability Building
- Partner with cross-functional teams to embed insights into strategies.
- Continuously develop knowledge of research tools and methodologies.
- Collaborate effectively with DRBUs on research initiatives and performance insights
- Work closely with other insights function to bring single consumer view to life
What are we looking for?
ESSENTIAL
This role requires an individual with the following attributes and behaviors:
- Strong experience in market research in blue-chip consumer goods company or a global market research agency or consultancy - ideally with managerial experience.
- Proven experience of international marketing (including digital) & marketing research.
- Proven experience in leveraging trends and outlooks to generate compelling future opportunities
Technical / Functional Skills Required
- Deeply curious about understanding Consumer behaviour & attitudes and how it relates to Innovation product development
- Commercial & International marketing acumen (including digital), proven experience in innovation / up-stream strategy.
- Broad understanding of the influence of macro and micro economic, business, environmental and consumer trends (tobacco and ex-category) and their relationships.
- Possesses an expert knowledge of marketing and marketing research techniques, their application and limitations.
- Highly proficient in analytics. Familiar with generic statistical tools and their application.
- Demonstrated track record of delivering multi-country marketing research & insights projects that have influenced business or shaped strategy beyond merely market research project management.
Leadership Skills Required
- Proactive mindset, self-driven and motivated.
- Comfortable in a matrix organisation, works collaboratively and not fazed by ambiguity.
- Structured & organised way of thinking.
- Very strong interpersonal & communication skills, ability to modulate tone and message depending on agenda, stakeholder priorities, and desired outcome.
- Problem-solver mindset, constructive.
- Develops strong and effective people networks (across all levels of the organisation).
- Agile, open-minded, and keen to learn & grow in a dynamic, global marketing environment.
Education / Professional Qualifications / Certifications Required
- Bachelor’s degree in Marketing, Business, Economics, or related field.
- Strong experience in market research, analytics, or marketing.
- Strong analytical and problem-solving skills.
- Ability to synthesize data into clear recommendations.
- Excellent communication and presentation skills.
- Proficiency in MS Office and familiarity with research tools.
BENEFICIAL
- Exposure to digital analytics or advanced research techniques.
- Experience working with external agencies and managing budgets.
- Interest in consumer trends and innovation.
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills.
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes.
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.
We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.
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