BAT is rapidly evolving into a global multi-category company. With products like VELO, VUSE, and GLO, our mission is to reduce the impact of our industry on the health of our consumers.
To achieve our ambition, we are looking for employees who are ready to embody our values on a daily basis. Join us on this journey!
British American Tobacco Francehas an exciting opportunity for a Digital Intern in Paris, France
We are seeking a driven and motivated Digital Data Analyst Intern to optimize the conversion rate of the various website of the group based on the performance analysis of the different touchpoints, promotions and provide digital business recommendations. The ideal candidate will be in charge of e-commerce reporting, analyse, and predicting the digital performance and be the owner of monitoring tools, data collect/ analysis, and e-commerce forecast.
Your key responsibilities will include:
- Develop and optimize forecasting models for key business KPIs (Sales, Traffic) and support related performance analysis.
- Design, build, maintain, and automate Power BI dashboards and recurring reports (daily, weekly, monthly).
- Implement automated routines to streamline data collection, reporting, and dashboard updates to improve efficiency.
- Support digital consumer-journey analysis and contribute insights for monthly business reviews with leadership.
- Conduct online performance analysis and deliver clear presentations, recommendations, and project updates to stakeholders.
What are we looking for?
- Proven understanding of digital channel strategies, KPIs, tools, and attribution models, combined with a strong data-driven mindset.
- Strong technical skills: Power BI (dashboards, basic DAX), Excel (Power Query), Python (scripting for analysis/automation), and SQL/R as a plus.
- Positive, proactive attitude with excellent organizational skills, attention to detail, and task-management abilities.
- Ability to translate data into actionable insights for digital and brand teams, supporting business decision-making.
- Advanced English level (French is a plus) and currently pursuing Bac+4/Bac+5 in Business School or Engineering School.
At BAT, you will be an actor in your career. We place the development of our employees at the heart of our actions.
• You will have access to opportunities for professional training and development.
WHY JOIN BAT?
BAT is one of the only companies certified as a Global Top Employer by the Top Employers Institute - a prestigious recognition for providing excellent working conditions for our employees.
You want to evolve in a rapidly evolving and growing area. You are curious and you learn quickly. You are always ready to take on new challenges. So don't hesitate, join us to make a difference!
Collaboration and inclusion are part of the BAT values. We value welcoming talent from different backgrounds that make us stronger and better prepared to achieve our goals.
Make your difference and discover the opportunities you can have at BAT. Learn more about our corporate culture and employee experience by following this link here.
