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Marketing Deployment Intern (H/F/X)

Paris, France

Contract Type Fixed Term
Career Level Internship
Functions Marketing
Salary Range Competitive salary
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Why Marketing? Overview

Why Marketing?

We are impactful storytellers who push boundaries and find innovative ways to connect and interact with our customers. We sell our brands in more than 150 markets worldwide, many of which are strictly regulated. At the same time, the rise of Smokeless Products means we're operating in a rapidly shifting landscape and its these factors that present the type of challenges we thrive on. We use emerging technologies and complex data to drive innovation. From brand and strategy through e-commerce to trade marketing.

Top employer 2025 logo

Why BAT?

At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers - It's one of the many reasons we have been named as a Global Top Employer for the eighth consecutive year.

We believe that Leadership shouldn’t be confined to titles. It’s a mindset and through our leading Learning and Development programmes, you’ll continuously develop your skills and experience. With our unwavering support, you’ll work in cross functional teams connecting with industry leaders and expanding your professional network.

Join us at BAT, where purpose meets possibility, and your career story unfolds.

A Better Tomorrow

Building a Smokeless World is no small feat—it’s fueled by the collective efforts of talented individuals, each bringing their unique perspective. This is the most innovative chapter in BAT’s history, and you can help shape it.

Strategy and Purpose Brand and Innovation

Marketing Deployment Intern (H/F/X)

BAT is rapidly evolving into a global multi-category company. With products like VELO, VUSE, and GLO, our mission is to reduce the impact of our industry on the health of our consumers.

To achieve our ambition, we are looking for employees who are ready to embody our values on a daily basis. Join us on this journey!

France British American Tobacco France has an opportunity for a Marketing Deployment Intern in Paris, France

We are looking for a motivated Marketing Deployment Intern to join us and support the successful execution of marketing initiatives across retail and field operations. In this role, you will support the management of Brand Ambassador activities, monitor operational performance, support project deployment, and help transform data into actionable business insights. You will work closely with agency partners, gaining valuable experience in operational marketing, project management, reporting, and performance analysis.

Your key responsibilities will include:

  • Support Brand Ambassador management and operational excellence by coordinating field activities and agency partners to ensure effective execution and high operational standards.
  • Monitor quality and compliance by ensuring adherence to company guidelines, procedures, and execution standards, while supporting improvement.
  • Analyze performance data and prepare reports to measure operational effectiveness, identify performance gaps, generate recommendations, and support business decision-making.
  • Prepare internal presentations and reporting materials by consolidating key insights, performance results, and project updates for business reviews and meetings.
  • Support marketing project deployment and cross-functional coordination by assisting with planning, tracking project progress, following up on action plans, and collaborating with internal teams and external agencies to ensure successful delivery.
  • Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS or Sustainability standards and procedures. 

What are we looking for?

  • Currently pursuing a Master's degree (Bac+4/Bac+5) in Marketing, Business Administration, Digital Marketing, Management, or a related field.
  • Strong analytical capabilities, comfortable working with large datasets, interpreting performance metrics, and translating findings into actionable recommendations.
  • Advanced proficiency in Microsoft Excel and PowerPoint, including reporting, data analysis, and the creation of engaging presentations.
  • Strong organizational and project coordination capabilities, with experience coordinating multiple priorities and collaborating effectively with diverse partners.
  • Proactive and adaptable individual with advanced English proficiency (French is considered a plus).

WHY JOIN BAT?
BAT is one of the only companies certified as a Global Top Employer by the Top Employers Institute - a prestigious recognition for providing excellent working conditions for our employees. 

You want to evolve in a rapidly evolving and growing area. You are curious and you learn quickly. You are always ready to take on new challenges. So don't hesitate, join us to make a difference!
Collaboration and inclusion are part of the BAT values. We value welcoming talent from different backgrounds that make us stronger and better prepared to achieve our goals.
Make your difference and discover the opportunities you can have at BAT. Learn more about our corporate culture and employee experience by following this link
here.

Apply Now

Values

At BAT, our values show us the way to bring our purpose to life. Serving as our compass, they navigate every aspect of our path towards A Better Tomorrow™ defining how we innovate, grow, and achieve success while setting high standards for individual achievement and collective progress. Rooted in integrity and collaboration, they empower us as pioneers of change in a world that never stands still ensuring we shape BAT's legacy with confidence and purpose.

Colorful circular design with the text 'WE ARE BAT' in the center
  • Truly inclusive
  • Do the right thing
  • Love for our consumer
  • Passion to win
  • Empowered through trust
  • Stronger together
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Take Control of Your Future with BAT

At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers.

We believe that everyone has a place in our organization. Whether you are seeking mentorship, diversifying your experience through international assignments or embracing innovative work methods, we’re here to propel your career aspirations and unleash your full potential.

We believe in you.
Join us at BAT, where purpose meets possibility, and your career story unfolds.

Employee Image

“A fast pace and an international environment are what I love about working here. You get the chance to rotate within functions - and I've brought my passion for sustainability to Omni-Channel Deployment where I deliver a seamless consumer experience by ensuring unified deployments across all touchpoints, including E&E, Retail, and Digital platforms.”

Benefits

At our core, we understand your best work happens when you feel fully supported. Our meticulously
designed reward and benefits package are shaped to acknowledge your contributions and to magnify
your impact. As you grow, so do we.

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Social Wellbeing

Wellbeing is better when it’s shared. Benefits that foster a sense of community and connection among employees. The more time we make to give back and share what it means to live well with the communities around us, the closer we’ll be to them. We encourage positive social interactions inside and outside BAT, enhance collaboration, and create a supportive work environment where employees feel valued and connected.

Emotional Wellbeing

Balancing work and life to help you recharge and stay resilient. Benefits and initiatives that are designed to bolster our employees' mental health. At BAT we're fostering a culture of to help our employees to better manage life’s pressures and build resilience, no matter what life throws your way.

Physical Wellbeing

Good health is the cornerstone that allows everything else in our lives to align. Benefits that support our employees' physical health, expand coverage where needed it and promote healthy lifestyles, reducing stress and boosting overall energy and productivity.

Financial Wellbeing

Peace of mind is priceless, but it shouldn’t cost the earth. Benefits and initiatives designed to assist you in achieving financial stability and security, empowering you to make well informed financial decisions, alleviate financial stress, and enhance your short and long-term prospects.

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