Winston-Salem, North Carolina
Our Trade Marketing teams work to bring a consistent branded experience to customers across the United States. We take on complex challenges and create solutions that are unrivaled by our competitors. You’ll also gain experience in brand positioning, consumer dialogue, account classification, strategy planning, and market tracking. Trade Marketing engages customers and consumers about Reynolds’ full portfolio of products, key strategic initiatives and our transformative journey of Building A Better Tomorrow™.
Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can’t wait, let’s shape it together!
REYNOLDS AMERICAN has an exciting opportunity for a Director Oral Consumer Insights in Winston-Salem, NC.
The Marketing Intelligence – Director Oral Consumer Insights provides thought leadership and analytical support related to Consumer-based data assets across key stakeholders within Marketing Intelligence, Consumer Marketing, Trade Marketing, Revenue Growth Management and Activation organizations.
Responsible for driving deep understanding of Traditional and Modern Oral consumer dynamics to support the strategic objectives of the Oral brand portfolio. Provides significant value by applying a comprehensive understanding of the nicotine industry, especially Oral, business drivers and integration of a ‘consumer-led’ focus to support corporate objectives.Participates in departmental and cross-functional teams and is sought out by others for guidance and inspiration.Consistently and appropriately challenges existing paradigms and drives for continuous improvement across the organization. Must maintain strong credibility and consistently demonstrate effective leadership, influencing and presentation skills.
Your key responsibilities will include:
What are we looking for?
BENEFICIAL
WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP
At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.
BELONGING, ACHIEVING, TOGETHER
Collaboration and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues is what makes us stronger and best prepared to meet our business goals.
SALARY AND BENEFITS OVERVIEW
Benefit Information
The following is a general summary of the competitive compensation and benefit plans we offer:
Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!
Reynolds American Inc. and its affiliated companies is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email atwppgeneral@RJRT.com.
At Reynolds, our values show us the way to bring our purpose to life. Serving as our compass, they navigate every aspect of our path towards A Better Tomorrow™ defining how we innovate, grow, and achieve success while setting high standards for individual achievement and collective progress. Rooted in integrity and collaboration, they empower us as pioneers of change in a world that never stands still ensuring we shape Reynolds' legacy with confidence and purpose.
In the U.S., where innovation and resilience drive our workforce, Tomorrow Can’t Wait at Reynolds reinforces our commitment to empowering employees to grow, thrive, and make an impact. It's one of the many reasons we have been named as a Global Top Employer for the eighth consecutive year.
We genuinely care. We want our people to succeed. From tailored benefits to flexible working, we look after our people across the world. Creating an environment where everyone can be their unique selves, value different perspectives and celebrate success together. Because when people feel they truly belong, amazing happens.
We embrace growth. Empowering our people with resources to learn and develop. As a truly global business, the scale and scope of opportunity is boundless. Giving them the platform to grasp opportunities to succeed in BAT and their careers. Enabling them to maximize their potential working alongside the brightest minds, collaborating across continents. The potential for success is as limitless as your ambition.
We're on a journey to alter the course of the industry and build a smokeless world. With substantial investments every year to drive innovation, to reduce harm and increase sustainability. Moving us closer to our goal. To get there, we need go-getters, problem-solvers, change-drivers. No matter your role, your work will fuel our progress. Seizing every opportunity, you'll push yourself to make positive changes that will impact the world for generations to come.
At Reynolds, we’re committed to more than just jobs, we’re dedicated to purposeful careers.
We believe that everyone has a place in our organization.
Whether you are seeking mentorship, diversifying your experience through international assignments or embracing innovative work methods, we’re here to propel your career aspirations and unleash your full potential.
We believe in you.
Join us at Reynolds, where purpose meets possibility, and your career story unfolds.
“The organization’s culture prioritizes its people, with significant investment in our workforce that motivates employees to go above and beyond.”
At our core, we understand your best work happens when you feel fully supported. Our meticulously
designed reward and benefits package are shaped to acknowledge your contributions and to magnify
your impact. As you grow, so do we.
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