Sr Manager Velo - Brand Marketing

Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can’t wait, let’s shape it together!

We are looking for a dynamic, creative, and passionate brand leader who possesses strong commercial acumen and passion forbrand equity to join our marketing team. The Senior Brand Manager for Velo is a strategic role for Reynolds American (RAI) that works to ensure that the brand ethos and commercial objectives are met. This role will be responsible for leading and executing a defined portion of the Velo brand product portfolio and marketing strategy to build the profile, image, awareness, accessibility, and credibility of Velo, resulting in increased consideration, trial, and loyalty with Adult Nicotine Consumers (ANCs). The Sr. Brand Manager must garner and leverage US ANC insights to build strong plans and drive share to accelerate brand growth. This role also requires a high level of engagement and collaboration with cross-functional teams and external partners on go-to-market strategies to ensure sustainable growth.

Your key responsibilities will include:

• Development and creation of commercial plans tailored to address the consumer missions (ANC Migration, Competitive Conquest, and Loyalty)
• Drive and deliver sustainable brand performance (Grow the consumer base, drive revenue, win share and maximize profit)
• Lead campaign architecture by defining audience, messaging (RTBs), and channel strategy.
• Assist in the development and ongoing evolution of brand equity programs and creative platforms
• Manage, drive, execute and measure performance of new product launches (Business Cases, Performance tracking, and action plans)
• Support operational plan development to drive brand goals that resonate with brand’s Adult Nicotine Consumers (ANCs)
• Ensure corporate strategy and regulatory guidelines are managed and met across all marketing initiatives
• Support in the development of the long-term product portfolio pipeline.
• Lead the delivery of consumer research to address brand needs and enables decision making
• Lead state and customer-level analyses and translate insights into executable commercial plans
• Collaborate and inspire team members to achieve the brand objectives/KPIs
• Collaborate with a broad, cross-functional team: Digital Marketing and Activation, Finance, Revenue Growth Management, Trade Marketing, Operations, RS&D, Legal, & External Relations to execute the plan and achieve brand objectives/KPIs
• Serve as a brand steward across the cross functional teams
• Gain support for new ideas, strategy shifts and lead change throughout the organization where/when appropriate  

What are we looking for?

• Bachelor’s Degree required
• 5 + years relevant corporate marketing experience in CPG
• Prior brand marketing experience in CPG category
• Understanding of pricing dynamics in CPG categories
• Strong analytical capabilities and commercial acumen
• Excellent project management skills
• Ability to write clear briefs to commercialization
• Demonstrated leadership and ambition in driving success of impactful corporate goals
• Ability to deal with ambiguity while progressing to achieve key milestones
• Functional Area expertise and working understanding of the marketing process
• Excellent communication, problem-solving & influencing skills, including personal presentation, emails and building presentation

WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

BELONGING, ACHIEVING, TOGETHER

Collaboration and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues is what makes us stronger and best prepared to meet our business goals.

SALARY AND BENEFITS OVERVIEW

Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

• 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
  • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
  • Company contributes an additional three percent to 401(k) whether employee participates or not
• Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
• Health Savings Account start-up contribution for employees who elect the high deductible health plan
• Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
• Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents
• Company paid life insurance of 1x annual base pay ($50,000 minimum)
• Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)
• Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance
• Tuition reimbursement and student loan support
• Dependent Scholarship Programs
• Free confidential personal financial counselling service
• On-site health centers and 24/7 fitness centers at certain company locations
• A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
• Health-care concierge service
• Volunteer service opportunities
• Extensive training opportunities
• Company vehicle for eligible employees
• Mobile phone allowance for eligible employees
• Paid Leave:
  • Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)
  • Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).
  • Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)
  • Paid Parental Leave + temporary reduced work schedule opportunity
  • Funeral Leave
  • Short-Term Disability Leave
  • Long-Term Disability Leave
  • Jury Duty Leave
  • Military Leave
  • Released Time for Children’s Education
  • Community Outreach Leave
  • Other paid leave benefits, as required by state or local law

• Your journey with us is not limited by boundaries; it is propelled by your aspirations. Join us at Reynolds American and become a part of an environment that thrives on internal advancement, where your career progression is not just a statement – it is a reality, we are eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You will have access to online learning platforms and personalized growth programs to nurture your leadership skills.
• We prioritize continuous improvement within a transformative environment, preparing for ongoing changes.

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc. and its affiliated companies is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email atwppgeneral@RJRT.com

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