Regional Coordinator

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

GRADE: 33

JOB TITLE: REGIONAL SUPPORT COORDINATOR

FUNCTION: Commercial

SUB FUNCTION: Trade

CITY & COUNTRY: Multiple Locations, South Africa

UNIQUE JOB CODE: EM_ Job Title_Grade_001

What are the key objectives and expectations from this role? 

The role of the Regional Support Coordinator is to ensure effective, efficient and consistent regional trade planning and communication through all cycles of BAT products. The role administers the Trade Marketing Assets that is received and issued at the Regions including the audits, TM asset stock counts, and TM Asset destruction requirements.  They are also responsible for ensuring that these assets arrive with the respective Trade Reps / Territory Managers on time and in full for distribution as per the cycle plan.  Although not responsible for scheduling the Unitary Installation and maintenance teams, this role will be pivotal in validating that installations or snags are correctly done by the respective external teams.  The Regional Support Coordinator is also responsible for generating/validating respective target lists for the relevant cycle plans/campaigns within the region as well as ensuring that intelligence on activities impacting performance or execution of campaigns within the region (including competitor activities) are collated and reported. 

The role will also be responsible for coordinating HORECA, HAWKER, NTE and any ACTIVATION plans as agreed with the Regional Operations Manager

EXECUTION ENABLEMENT: MONTHLY OPERATIONS

• Manage POS Collateral/TM Assets end-to-end and provide update to ROM on any concerns
• Perform Merchandising Audit and execute actions from audit outcomes.
• Manage unitary assets and provide feedback to Deployment Team on any issues.
• Responsible for Territory Digest maintenance, target lists and competitor reports.
• Ensure effective, efficient, and consistent regional trade planning and communication through all cycles at a 100% level. / Ensure effective, efficient, and consistent regional trade planning and communication throughout all cycles, maintaining complete alignment.
• Assist the Regional Operations Manager to deliver the regional tactical roll-out plans for customers to achieve KPI’s and excite consumers.
• Support Regional Operations Manager to coordinate monthly regional cycle planning meetings.
• Collaborate with the trade teams to gather and compile information on market opposition initiatives, monitor competitor activities, and prepare weekly and monthly competitor reports.
• Coordinate with external providers on regional activations and instore merchandising.
• Assist and support ad-hoc requests from internal departments.

EXECUTION ENABLEMENT: EXCELLENCE IN EXECUTION

• Support the Regional Operations Manager with the compilation of regional delivery instructions for national campaigns On-Time and In-Full (OTIF).
• Support the Regional Operations in cascading down the execution standards to different audiences (Territory Managers and Trade Rep).
• Plan and coordinate promotional campaigns and activities in collaboration with marketing teams, including product launches, special promotions, and in-store events.
• Coordinate, implement, and monitor HORECA, HAWKER, NTE and consumer activation activities in support of brand and trade programs in.
• Track and monitor retail outlet feedback within the region by identifying key drivers (insights) for communication gaps in the market.
• Provide coaching to trade teams during infields to assist with the recommended region-specific proposals for retailers to increase communications and consumer acquisition.
• Compile regional learnings and recommendations (L & R’s) post trade activities  and/or cycle execution, weekly & monthly.
• Ensure compliance with regulatory requirements and company policies in all communication activities.

• Evaluating execution excellence in the market with trade team:

• Assess execution excellence in the market through infields
• Coach teams where required on identified gaps and improvements
• Support the preparation for market visits to showcase regional capabilities

LEADERSHIP CAPABILITIES

Being Adaptable

• Flexible: Adapts and responds effectively to new and changing situations
• Thrives on Challenge: Is energized by challenging situations
• Resilient: Maintains determination and effort in the face of setbacks

Winning Business Insights

• Curious: Actively seeks knowledge and information to advance understanding
• Decisive: Incorporates relevant knowledge/experience and critical thinking to form timely and effective decisions
• Thought Leader: Shares knowledge and insights to progress learning in the organisation

Driving Results

• Committed: Perseveres under pressure to deliver against challenging objectives
• Raises the bar: Leads by setting high standards and focusing on achieving sustainable results
• Influential: Persuades and motivates others to achieve common objectives

Thinking Strategically

• Conceptual Thinker: Grasps complex concepts or information quickly, connecting the dots
• Strategic Thinker: Thinks ahead, considering long-term impacts/multiple perspectives when making plans
• Analytical: Breaks down complex problems into manageable components

Challenging the Status Quo

• Proactive: Demonstrates initiative to identify and pursue new opportunities
• Change Advocate: Confidently expresses ideas that challenge norms, bringing people on the journey
• Creative Problem Solver: Generates and tests innovative solutions/approaches to progress despite uncertainty.

• A degree, preferably in Marketing/Business Management
• Working knowledge of TM Asset Stock Management ensuring correct governance is applied on all TM Assets ito audits, stock counts, good receipts, good issue and destructions (where relevant)
• Up to 2 years relevant FMCG experience or Grade 12 plus up to 5 years relevant FMCG experience as a Sales or Trade Marketing Representative
• Intermediate to Advanced Data interpretation and analytical skills coupled with a high level computer literacy and skills in MS Office (Excel, PowerPoint, Word) and Power BI
• Intermediate to Advanced Excel skills with the ability to analyse multiple data sources/reports to identify root-causes for performance gaps
• Working knowledge of  TM&D systems currently available, i.e. Sales Force, Cycle Planning / CDRM
• Proven level of Accuracy and speed WRT analyses and working with large data files in a fast paced and multi-pressured space
• Good written and verbal presentation skills combined with above average communication skills and analytical ability rounded off with the capacity to communicate with BATSA Managers.
• Ability to effectively organise and prioritise multiple projects and associated tasks, while delivering on time and to quality.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.