BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American Tobacco Greece has an exciting opportunity for a Modern Oral Brand Executive – Velo in Athens.
We are looking for a dynamic, consumer-obsessed and analytically strong Brand Executive to lead the Modern Oral (MO) Category and VELO agenda in Greece. This role will be responsible for supporting and driving the growth of the category and brand by turning market, consumer and performance insights into clear actions across brand plans, portfolio choices and innovation delivery.
As the key brand lead for Greece, you will fully look after the MO Category and VELO, ensuring the business has a strong understanding of category performance, consumer trends, portfolio opportunities and innovation priorities. You will play a central role in evaluating current portfolio performance, identifying opportunities and gaps, and coordinating New Product Initiative (NPI) processes end-to-end to ensure timely and high-quality market execution.
The role requires close collaboration with cross-functional stakeholders including trade marketing, finance, insights, activation, supply chain and legal/regulatory to deliver growth in line with commercial priorities and regulatory requirements.
Your key responsibilities will include:
- Own and support the development and execution of the Modern Oral category and VELO brand agenda for Greece, ensuring plans are aligned to commercial and consumer objectives.
- Lead ongoing market and brand performance analysis, translating data into actionable recommendations on growth priorities, risks and optimization opportunities.
- Generate and synthesize consumer, shopper, brand and market insights to support decision-making across portfolio.
- Drive portfolio evaluation for Greece, identifying opportunities to strengthen range architecture, product mix, hero SKUs and pricing/value positioning.
- Drive the creation of and recommendations for portfolio changes, new launches, delists, pack/format updates and other growth initiatives.
- Manage and coordinate NPIs end-to-end for Greece, including planning, alignment, launch readiness, tracking and issue resolution, to ensure projects are delivered on time and in full.
- Partner with trade marketing and activation teams to ensure strong execution of category and brand plans in market.
- Monitor launch performance and post-launch results, identifying learnings and recommending actions to improve future initiatives.
- Coordinate cross-functional ways of working between local and area stakeholders to ensure alignment on priorities, timing and delivery.
- Support budget planning and tracking for VELO/MO portfolio initiatives, ensuring resources are focused on the highest-value opportunities.
- Ensure all brand and category activities comply with internal policies, responsible marketing principles and external regulatory requirements.
- Prepare clear updates, presentations and recommendations for senior stakeholders, with a strong focus on concise, insight-led storytelling.
What are we looking for?
- Relevant University degree in Marketing, Business, Economics or similar
- Proven experience in brand development and portfolio management.
- A consumer-centric approach with the ability to develop brand activities and recommendations.
- Analytical skills to assess brand performance and deliver actionable insights.
- Solid understanding of key marketing disciplines, including digital and social media marketing.
- Strong communication and stakeholder management skills.
- Excellent project management abilities across multiple markets, with effective multitasking and planning capabilities.
- Ability to perform effectively under pressure in dynamic, fast-paced environments.
- Experience in managing New Product Initiatives (NPIs).
- Strong commercial acumen, linking brand objectives to overall business goals.
Technical / Functional / Leadership Skills
- Performance analysis and reporting
- Insight generation and synthesis
- Portfolio evaluation and recommendation development
- NPI coordination and launch management
- Cross-functional stakeholder management
- Budget tracking and prioritization
- Presentation development and storytelling
- Strong written and verbal communication
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
