Junior Activation Executive

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

As our organisation continues to grow in Finland, we are looking for a Junior Activation Executive to join us on this exciting journey. Are you eager to develop yourself and take on new challenges in a fast-paced environment? Are you passionate about brands and motivated to contribute to building and implementing winning strategies? This is your opportunity.

You will join our newly established Finnish business unit, working alongside engaged and highly experienced colleagues who are committed to delivering on our strategy and creating real value for our Nordic business. We are a team of dynamic professionals operating in an international environment, where ambition and focus are strongly supported by diverse and skilled individuals.

Across the team, we share a strong drive to grow both as an organisation and as individuals, while transforming the tobacco industry. Our success is built on a solid team spirit and the belief that we can achieve outstanding results while enjoying the journey together.

Your key responsibilities will include:

Trade Initiatives & Project Support

• Support ongoing business initiatives and deployment projects based on business needs
• Contribute to initiating, developing, tracking, and evaluating projects, including defining success metrics

Retail Excellence Strategy

• Support collaboration with Retail Partners and suppliers to develop, install, and maintain In Store Furniture (ISF) solutions
• Partner with Area brand teams to execute brand and trade campaigns and track important metrics

Entertainment Platform Strategy

• Plan and execute events and HORECA partnerships aligned with brand and marketing objectives
• Conduct post-event analysis and recommend improvements
• Lead 1-2-1 engagement strategy, including recruitment, briefing, and performance tracking of external agents

Consumer Leadership & Business Growth

• Champion the consumer/shopper to ensure effective brand positioning and market delivery
• Support business cases and New Product Introduction pipeline development
• Monitor performance, analyze brand results, and recommend corrective actions
• Manage initiatives to increase portfolio awareness and identify growth opportunities

Compliance & Standards

• Ensure compliance with environmental, health & safety (EHS), sustainability standards, and applicable regulations

What are we looking for?

As the ideal candidate, you are proactive, creative, and dynamic, with the ability to set clear direction and act quickly to deliver business results. You have strong interpersonal, communication, and collaboration skills, and you can work both independently and effectively as part of a team.

Furthermore, to succeed in the role, you should have:

• A University degree in Marketing, Business Administration, or Business Information Technology
• Experience from the FMCG industry (beneficial, not mandatory)
• Strong analytical, systems, and numeracy skills, with the ability to manage complexity
• Advanced IT skills
• Excellent oral and written communication skills in English and/or Finnish
• Strong communication and planning skills
• A bold, curious, and resilient mindset
• The ability to learn quickly and share learnings
• A strong sense of responsibility, long-term thinking, and a drive to deliver outstanding results

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes.

WHY JOIN BAT?

We strive to contribute to our journey towards a Better Tomorrow™ as set out in our Omni report available on our global website.

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.