Area IDT Marketing Analyst

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

Your key responsibilities will include:

• Partner with business stakeholders to identify consumer and commercial needs, and coordinate with IDT teams to support the delivery of scalable digital initiatives that improve consumer engagement and business performance.
• Manage and align business requirements, project priorities, and digital initiatives with market needs, consumer lifecycle objectives, and overall business strategy.
• Act as the key liaison between business and IDT teams to ensure smooth communication, effective prioritization, and successful execution of digital and consumer technology initiatives.
• Coordinate with internal teams, external vendors, and regional partners to support seamless end-to-end delivery of digital platforms, integrations, and consumer-facing solutions.
• Support governance, cybersecurity, data privacy, and compliance alignment by collaborating closely with appropriate technology and risk management groups throughout digital initiatives.
• Monitor consumer, digital, and market trends to find opportunities for innovation, platform improvements, and enhanced consumer experiences across the digital ecosystem.
• Drive collaborator engagement, project coordination, and business adoption to ensure digital initiatives deliver measurable commercial and operational impact.
• Aid in the continuous advancement of digital platforms and workflows through insights derived from data, interdepartmental cooperation, and timely issue management.

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What are we looking for?

• Bachelor’s or Master’s degree with 2– 4 years of relevant experience in digital business management, technology business partnering, consumer platforms, project management, consulting, or related business-facing technology roles.
• Solid knowledge of digital business functions, consumer lifecycle management, and platforms like Hubspot and Shopify with the ability to connect technology projects with commercial and consumer goals.
• Experience working in close partnership with technology, data, and cybersecurity teams to coordinate and support the delivery of digital initiatives and consumer solutions aligned with company objectives.
• Good awareness of digital trends, new technologies, consumer engagement practices, and market developments, with the ability to find opportunities that support business growth and innovation.
• Proven ability to manage collaborators with the skill to coordinate effectively across business functions, IDT teams, external vendors, and regional partners in a fast-paced environment.
• Experience managing or supporting end-to-end digital initiatives, including business requirement gathering, project coordination, user alignment, implementation tracking, and post-launch adoption.
• Familiarity with cybersecurity, data privacy, governance, and compliance factors in digital and consumer-centered platforms and ecosystems.
• Strong analytical and problem-solving abilities combined with the capacity to interpret business needs, consumer insights, and operational data to facilitate informed decision-making and steady progress.
• Strong communication and business partnering skills, with the ability to bridge conversations between technical and non-technical collaborators and foster agreement across teams.
• Exposure to FMCG, digital commerce, consumer engagement, marketing technology, or digital transformation environments, with a commercially oriented and consumer-centric approach.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.